{"id":2714,"date":"2024-04-18T07:32:00","date_gmt":"2024-04-18T07:32:00","guid":{"rendered":"https:\/\/becid.eu\/uncategorized-lv\/analysing-the-content-of-content-creators-in-the-classroom\/"},"modified":"2026-07-28T06:47:17","modified_gmt":"2026-07-28T06:47:17","slug":"analysing-the-content-of-content-creators-in-the-classroom","status":"publish","type":"post","link":"https:\/\/becid.eu\/lv\/educational-materials\/analysing-the-content-of-content-creators-in-the-classroom\/","title":{"rendered":"Satura veidot\u0101ju satura anal\u012bze klas\u0113"},"content":{"rendered":"\n<p class=\"wp-el wp-block-paragraph\">Maria Murumaa-Mengel<br>Tartu Universit\u0101tes mediju studiju asoci\u0113t\u0101 profesore<br><a href=\"mailto:maria.murumaa@ut.ee\">maria.murumaa@ut.ee<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-el\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"353\" src=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/07\/BECID-BLOGI-PILDID-2.png\" alt=\"\" class=\"wp-image-1353\"\/><\/figure>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u0160is m\u0101c\u012bbu materi\u0101ls ir velt\u012bts iesp\u0113j\u0101m klas\u0113 vai cit\u0101 vid\u0113, kur iesp\u0113jams ilg\u0101k diskut\u0113t ar jaunie\u0161iem, analiz\u0113t satura veidot\u0101ju saturu, proti, influenceru, mikro slaven\u012bbu, tenden\u010du veidot\u0101ju, soci\u0101lo mediju zvaig\u017e\u0146u vai jebk\u0101 cit\u0101di d\u0113v\u0113tu personu rad\u012bto saturu.<\/p>\n\n\n\n<p class=\"has-secondary-background-color has-background wp-el wp-block-paragraph\">Dokuments sast\u0101v no trim da\u013c\u0101m: <br>\u2013 visaptvero\u0161a raksta gar\u0101k\u0101 versija, kas s\u0101kotn\u0113ji public\u0113ta izdevum\u0101 \u00d5petajate Leht;<br>\u2013 stundas pl\u0101ns un tematiskais pl\u0101ns par influenceriem;<br>\u2013 73 jaut\u0101jumi un aspekti, kuriem piev\u0113rst uzman\u012bbu, analiz\u0113jot videomateri\u0101lus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Vai influenceri m\u016bs ietekm\u0113, un, ja j\u0101, tad k\u0101?<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Maria Murumaa-Mengel, Tartu Universit\u0101tes mediju studiju asoci\u0113t\u0101 profesore<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Suunamudija ir igau\u0146u valodas v\u0101rds, kas apz\u012bm\u0113 influenceri. \u0160o v\u0101rdu pirms da\u017eiem gadiem jaunv\u0101rdu konkurs\u0101 ierosin\u0101ja b\u0113rni, un tas skan\u0113ja tik veiksm\u012bgi un atbilsto\u0161i, ka \u0101tri k\u013cuva pla\u0161i lietots. J\u0101atz\u012bst gan, ka pa\u0161iem influenceriem \u0161is apz\u012bm\u0113jums ne vienm\u0113r pat\u012bk \u2013 paral\u0113li tiek izmantoti t\u0101di v\u0101rdi k\u0101 sisulooja jeb satura veidot\u0101js, influenceris, k\u0101 ar\u012b konkr\u0113t\u0101m platform\u0101m rakstur\u012bgi nosaukumi, piem\u0113ram, juutuuber jeb YouTube satura veidot\u0101js, instagrammeris, tiktokeris vai blogeris.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Past\u0101v ar\u012b daudzi citi apz\u012bm\u0113jumi: ietekm\u012bga persona, interneta slaven\u012bba, digit\u0101lais viedok\u013cu l\u012bderis, z\u012bmola v\u0113stnesis, soci\u0101lo mediju slaven\u012bba, tenden\u010du veidot\u0101js, mikro slaven\u012bba u. c. Tom\u0113r bie\u017ei vien tiek run\u0101ts par vienu un to pa\u0161u par\u0101d\u012bbu \u2013 cilv\u0113kiem, kuri, radot saturu soci\u0101lo mediju platform\u0101s, ir izveidoju\u0161i iev\u0113rojamu sekot\u0101ju loku un tiek uzskat\u012bti par sava veida viedok\u013cu l\u012bderiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">J\u0101\u0146em v\u0113r\u0101, ka rad\u012btais saturs un ieg\u016bt\u0101 atpaz\u012bstam\u012bba var b\u016bt \u013coti at\u0161\u0137ir\u012bgi. Da\u017ei cilv\u0113ki internet\u0101 k\u013c\u016bst slaveni nejau\u0161i, piem\u0113ram, domubiedru vai v\u012brusu satura d\u0113\u013c. Citi sistem\u0101tiski un profesion\u0101li str\u0101d\u0101, lai ieg\u016btu influencera statusu. V\u0113l citi saturu s\u0101kotn\u0113ji veido galvenok\u0101rt sev un tikai v\u0113l\u0101k atkl\u0101j, ka laika gait\u0101 ir ieguvu\u0161i daudz uztic\u012bgu sekot\u0101ju.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">M\u0101rketing\u0101 tiek m\u0113\u0123in\u0101ts noteikt influencera iesp\u0113jam\u0101s ietekmes apjomu, t\u0101p\u0113c da\u017ek\u0101rt tiek no\u0161\u0137irti nano-, mikro-, makro- un mega influenceri. Piem\u0113ram, nano influenceris var\u0113tu b\u016bt YouTube g\u013cotu veido\u0161anas \u010dempions ar nelielu, bet \u013coti loj\u0101lu sekot\u0101ju loku, savuk\u0101rt Karda\u0161janu \u0123imene un Charli D\u2019Amelio tiek uzskat\u012btas par mega influencer\u0113m.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Dro\u0161i vien pat cilv\u0113kam, kur\u0161 nav paz\u012bstams ar \u0161o jomu, ir skaidrs, ka sekot\u0101ju skaits, kas atbilst \u0161\u012bm kategorij\u0101m, ir atkar\u012bgs no konteksta \u2013 \u0136\u012bnas un Setu influenceri darbojas \u013coti at\u0161\u0137ir\u012bga lieluma informat\u012bvaj\u0101s telp\u0101s.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">M\u0101rketinga komunik\u0101cijas p\u0113t\u012bjumi liecina, ka influenceriem ar maz\u0101ku sekot\u0101ju skaitu bie\u017ei ir sp\u0113c\u012bg\u0101ka ietekme uz auditoriju nek\u0101 mega zvaigzn\u0113m (De Veirman et al., 2017; Park et al., 2021). Jaun\u0101kie p\u0113t\u012bjumi ar\u012b iesaka piev\u0113rst uzman\u012bbu perif\u0113rijai un maz\u0101kiem influenceriem, lai izrais\u012btu pla\u0161\u0101kas soci\u0101las p\u0101rmai\u0146as un satricin\u0101jumus (Guilbeault &amp; Centola, 2021).<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Influenceri ar lielu sekot\u0101ju skaitu cilv\u0113kiem var \u0161\u0137ist pievilc\u012bg\u0101ki, tom\u0113r vi\u0146u viedoklis var tikt v\u0113rt\u0113ts zem\u0101k, jo vi\u0146i s\u0101k \u0161\u0137ist ne\u012bsti. Pla\u0161\u0101k par to turpin\u0101jum\u0101.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">K\u0101du ietekmi vi\u0146i var rad\u012bt?<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Da\u017ei skeptiski las\u012bt\u0101ji \u0161aj\u0101 br\u012bd\u012b var\u0113tu nodom\u0101t: \u201cInfluenceri un viedok\u013cu l\u012bderi? Tas viss ta\u010du ir mu\u013c\u0137\u012bbas. K\u0101da gan vi\u0146iem var b\u016bt ietekme?\u201d<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Tom\u0113r daudzi p\u0113t\u012bjumi gan Igaunij\u0101, gan citur pasaul\u0113 p\u0113d\u0113jo divdesmit gadu laik\u0101 p\u0101rliecino\u0161i par\u0101d\u012bju\u0161i, ka neatkar\u012bgi no t\u0101, vai mums tas pat\u012bk vai ne, influenceri m\u016bs ietekm\u0113 (skat., piem\u0113ram, Abidin, 2018; Mesipuu, 2022; \u00d5unpuu, 2019; Viru, 2019; Miil, 2019; Lukk, 2019; Kaljuvee, 2015).<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u0122imenes blogera auditorija var b\u016bt liel\u0101ka nek\u0101 re\u0123ion\u0101lajam laikrakstam. TikTokerim var b\u016bt vair\u0101k sekot\u0101ju nek\u0101 presti\u017e\u0101kajam zi\u0146u kan\u0101lam, savuk\u0101rt YouTube satura veidot\u0101ja viedoklim var b\u016bt liel\u0101ks svars nek\u0101 augsta l\u012bme\u0146a politi\u0137a izteikumiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Influenceri ir \u013coti da\u017e\u0101di. Piem\u0113ram, roosabanaanike TikTok platform\u0101 p\u0101rmai\u0146us public\u0113 saturu par nagiem, dro\u0161\u012bbu uz \u016bdens un degv\u012bnu. Ir ar\u012b pension\u0101rs Arvo Kassin, kur\u0161 YouTube r\u0101da m\u0101jas \u0113dienu gatavo\u0161anu, gal\u0113ji lab\u0113js podk\u0101stu veidot\u0101js un devi\u0146us gadus veca deju zvaigzne.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Lai gan ir gr\u016bti prec\u012bzi izm\u0113r\u012bt satura veidot\u0101ju tie\u0161o un \u0101tri paman\u0101mo ietekmi (skat., piem\u0113ram, Folkvord &amp; de Bruijne, 2020), var apgalvot, ka influenceri ietekm\u0113 cilv\u0113ku:<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u2013 pirk\u0161anas paradumus \u2013 gan konkr\u0113tu pre\u010du izv\u0113li, gan dz\u012bvesveidu un pat\u0113ri\u0146a uzved\u012bbu;<br>\u2013 ar vesel\u012bbu saist\u012btus l\u0113mumus \u2013 di\u0113tas, priek\u0161status par ide\u0101lu \u0137ermeni, kosm\u0113tisko \u0137irur\u0123iju, attieksmi pret vakcin\u0101ciju u. c.;<br>\u2013 politisk\u0101s izv\u0113les \u2013 gan atbalstu konkr\u0113t\u0101m partij\u0101m un politi\u0137iem, gan pla\u0161\u0101kus priek\u0161status par pasauli.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Spilgts piem\u0113rs ir t\u0101 sauktais Paljas Porgand jeb Kail\u0101 burk\u0101na efekts. 2019. gad\u0101 Paljas Porgand, blogere, kura tolaik bija noz\u012bm\u012bga influencere daudz\u0101m jaun\u0101m sieviet\u0113m, rakst\u012bja par hormon\u0101lo kontracepcijas table\u0161u kait\u012bgumu vesel\u012bbai un k\u0101 alternat\u012bvu ieteica uz kalend\u0101ru balst\u012btu monitoringa ier\u012bci. Vi\u0146ai ar ra\u017eot\u0101ju bija sadarb\u012bbas l\u012bgums, un vi\u0146a par ier\u012bces ieteik\u0161anu sa\u0146\u0113ma finansi\u0101lu labumu, lai gan ginekologi \u0161o metodi uzskat\u012bja par \u013coti neuzticamu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">P\u0113c k\u0101da laika Igaunijas ginekologi s\u0101ka iev\u0113rot, ka sarun\u0101s ar pacient\u0113m par nev\u0113lamu gr\u016btniec\u012bbu par\u0101d\u0101s Paljas Porgand v\u0101rds un vi\u0146as blog\u0101 sniegtie ieteikumi (Laser, 2019). Citiem v\u0101rdiem sakot, viena influencera ietekme uz nev\u0113lamu gr\u016btniec\u012bbu skaitu bija paman\u0101ma un neliel\u0101, netie\u0161\u0101 veid\u0101 ietekm\u0113ja pat Igaunijas dzimst\u012bbas r\u0101d\u012bt\u0101jus un diem\u017e\u0113l ar\u012b daudzu jaunie\u0161u n\u0101kotni un \u0123imenes pl\u0101no\u0161anu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Pla\u0161\u0101k\u0101 noz\u012bm\u0113 influenceri ietekm\u0113 soci\u0101lo realit\u0101ti, kult\u016bru un pa\u0161u komunik\u0101ciju. J\u0101, ar\u012b pusaud\u017eu vecuma satura veidot\u0101ji var sp\u0113c\u012bgi ietekm\u0113t to, ko m\u0113s uzskat\u0101m par norm\u0101lu vai nenorm\u0101lu, v\u0113lamu vai nosod\u0101mu, k\u0101 m\u0113s savstarp\u0113ji sazin\u0101mies un kas tiek uzskat\u012bts par pamatzin\u0101\u0161an\u0101m vai kult\u016bras pamattekstiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">T\u0101d\u0113\u013c, pat ja influenceru kult\u016bru neuzskat\u0101m par \u012bpa\u0161i v\u0113rt\u012bgu vai reiz\u0113m par to pat ne\u017e\u0113l\u012bgi izsmejamies, piem\u0113ram, Instagram kont\u0101 @influencersinthewild, m\u0113s nevaram apgalvot, ka t\u0101 ir nenoz\u012bm\u012bga un \u012bslaic\u012bga par\u0101d\u012bba.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">To ir sapratu\u0161i ar\u012b pasaules ietekm\u012bg\u0101kie cilv\u0113ki. Piem\u0113ram, Krievijas kar\u0101 pret Ukrainu influenceriem ir b\u016btiska loma \u2013 tik noz\u012bm\u012bga, ka Baltais nams pat organiz\u0113ja informat\u012bvu san\u0101ksmi ASV TikTok satura veidot\u0101jiem, t\u0101d\u0113j\u0101di v\u0113lreiz le\u0123itim\u0113jot \u0161\u012bs jomas dal\u012bbniekus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Vecas teorijas, jaunas par\u0101d\u012bbas<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">No mediju un komunik\u0101cijas studiju skatpunkta \u0161\u012b paties\u012bb\u0101 ir \u013coti sena par\u0101d\u012bba. Jau 20. gadsimta 50. gados tika run\u0101ts par divpak\u0101pju komunik\u0101cijas pl\u016bsmu. \u012asum\u0101 t\u0101s b\u016bt\u012bba ir \u0161\u0101da: v\u0113st\u012bjumi ir iedarb\u012bg\u0101ki, ja tos izplata cilv\u0113ki, kuri attiec\u012bgaj\u0101m soci\u0101laj\u0101m grup\u0101m ir noz\u012bm\u012bgi un tiek uzskat\u012bti par viedok\u013cu l\u012bderiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">20. gadsimta 50. gados tie galvenok\u0101rt bija svar\u012bgi cilv\u0113ki fiziskaj\u0101s kopien\u0101s, piem\u0113ram, ciemu vec\u0101kie un gar\u012bdznieki. M\u016bsdien\u0101s inform\u0101cijas starpnieku un viedok\u013cu l\u012bderu lomu bie\u017ei ie\u0146em soci\u0101lo mediju influenceri.<\/p>\n\n\n\n<ol start=\"20\" class=\"wp-block-list wp-el\"><\/ol>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Run\u0101jot par sen\u0101m, bet joproj\u0101m aktu\u0101l\u0101m soci\u0101laj\u0101m teorij\u0101m, v\u0113rts piemin\u0113t 1956. gad\u0101 izstr\u0101d\u0101to parasoci\u0101lo attiec\u012bbu teoriju. Saska\u0146\u0101 ar to mediji var rad\u012bt attiec\u012bbu il\u016bziju, kas vienai pusei \u0161\u0137iet \u012bsta, lai gan paties\u012bb\u0101 t\u0101 nav savstarp\u0113ja.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Labs piem\u0113rs ir seri\u0101lu un realit\u0101tes \u0161ovu zvaigznes, kuru fani un sekot\u0101ji var justies t\u0101, it k\u0101 paz\u012btu cilv\u0113ku ekr\u0101n\u0101, un just vi\u0146am l\u012bdzi glu\u017ei k\u0101 draugam. \u201cKo Esmeralda \u0161odien dara?\u201d vai \u201cK\u0101 Seidi var\u0113ja t\u0101 pateikt?\u201d<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">T\u0101 pati saj\u016bta mudina m\u016bs p\u0101rbaud\u012bt, vai m\u016bsu iecien\u012btais YouTube satura veidot\u0101js vai blogeris soci\u0101lajos medijos nav public\u0113jis kaut ko jaunu. T\u0101 liek interes\u0113ties par to, ko dara simp\u0101tisks TikTokeris vai Instagram satura veidot\u0101js, un ilgsto\u0161i vi\u0146am sekot.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Parasoci\u0101laj\u0101s attiec\u012bb\u0101s auditorijas locek\u013ciem veidojas iluzora tuv\u012bbas saj\u016bta, kuru bie\u017ei pavada uztic\u0113\u0161an\u0101s un identific\u0113\u0161an\u0101s ar satura veidot\u0101ju.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Protams, t\u0101 saukt\u0101s klasisk\u0101s teorijas jaunos satura veidot\u0101ju p\u0113t\u012bjumos tiek izmantotas daudz pla\u0161\u0101k. Interesentiem var ieteikt apl\u016bkot Gofmana priek\u0161pl\u0101na un aizkuli\u0161u j\u0113dzienus, Burdj\u0113 kapit\u0101lu teorijas izmanto\u0161anu influenceru darb\u012bbas anal\u012bz\u0113 vai Rod\u017eersa inov\u0101ciju izplat\u012b\u0161an\u0101s mode\u013cu piem\u0113ro\u0161anu \u0161\u012bs t\u0113mas kontekst\u0101.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">\u010cetri E jeb k\u0101 vi\u0146i to dara?<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">P\u0113tniece Crystal Abidin, kura ilgsto\u0161i p\u0113t\u012bjusi interneta slaven\u012bbas un influencerus, identific\u0113jusi \u010detras galven\u0101s \u012bpa\u0161\u012bbas jeb pamatv\u0113rt\u012bbas, uz kur\u0101m var balst\u012bties influencera darb\u012bba. \u0160\u012bs \u012bpa\u0161\u012bbas, protams, var savstarp\u0113ji p\u0101rkl\u0101ties, un uzsvari laika gait\u0101 var main\u012bties.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Ekskluzivit\u0101te<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Ekskluzivit\u0101te noz\u012bm\u0113, ka satura veidot\u0101ji saviem sekot\u0101jiem nodro\u0161ina piek\u013cuvi tam, kas \u201cparastajiem cilv\u0113kiem\u201d cit\u0101di nav pieejams. Bie\u017ei tas noz\u012bm\u0113 ekonomisk\u0101 kapit\u0101la demonstr\u0113\u0161anu \u2013 d\u0101rgas preces, greznas vietas un pas\u0101kumus ar ierobe\u017eotu piek\u013cuvi.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u0160\u012b v\u0113rt\u012bba bie\u017ei par\u0101d\u0101s, piem\u0113ram, ce\u013cojumu blogos un tur\u012bgu cilv\u0113ku b\u0113rnu veidotaj\u0101 soci\u0101lo mediju satur\u0101.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Izcil\u012bba<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Izcil\u012bba piesaista auditoriju galvenok\u0101rt t\u0101p\u0113c, ka satura veidot\u0101js patie\u0161\u0101m ir \u012bpa\u0161s vai ir eksperts sav\u0101 jom\u0101. \u0160eit var dom\u0101t par dejot\u0101jiem, bundziniekiem, m\u0101ksliniekiem, amatniekiem un citiem cilv\u0113kiem, kuri akt\u012bvi darbojas soci\u0101lajos medijos un pozit\u012bv\u0101 noz\u012bm\u0113 k\u013cuvu\u0161i popul\u0101ri.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Vi\u0146i prot dar\u012bt kaut ko t\u0101du, ko m\u0113s, \u201cparastie cilv\u0113ki\u201d, neprotam. Piem\u0113ram, b\u0113rnu vid\u016b \u013coti popul\u0101ri ir YouTube satura veidot\u0101ji, kuri sp\u0113l\u0113 da\u017e\u0101das videosp\u0113les un bie\u017ei taj\u0101s ir izcili prasm\u012bgi, jo Minecraft, Sea of Thieves vai cit\u0101m sp\u0113l\u0113m ir velt\u012bju\u0161i t\u016bksto\u0161iem stundu, uzkr\u0101jot eksperta zin\u0101\u0161anas un tehnisko kapit\u0101lu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Eksotiskums<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Eksotisku soci\u0101lo mediju slaven\u012bbu gad\u012bjum\u0101 satura veidot\u0101js tiek uztverts k\u0101 t\u0101ds, kur\u0161 at\u0161\u0137iras no ierast\u0101 un \u201cnorm\u0101l\u0101\u201d, t\u0101p\u0113c \u0161\u0137iet interesants un uzman\u012bbas v\u0113rts.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u0160aj\u0101 kategorij\u0101 var ietilpt influenceri, kuri balst\u0101s \u0161ok\u0113jo\u0161\u0101 satur\u0101, satura veidot\u0101ji ar neparastu fizisko izskatu vai cilv\u0113ki, kuri \u012bpa\u0161i labi dara kaut ko sav\u0101du, p\u0101rsteidzo\u0161u vai neierastu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Satura veidot\u0101ji, kuri darbojas mukbang \u017eanr\u0101, proti, kameras priek\u0161\u0101 ap\u0113d lielu daudzumu p\u0101rtikas, piesaista sekot\u0101ju uzman\u012bbu tie\u0161i ar \u0161\u0101du eksotisku kult\u016bras kapit\u0101lu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Ikdieni\u0161\u0137ums<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Ikdieni\u0161\u0137ums ir vispopul\u0101r\u0101k\u0101 kategorija. Tas noz\u012bm\u0113, ka auditorija var identific\u0113ties ar satura veidot\u0101ju, uztvert vi\u0146u k\u0101 sev l\u012bdz\u012bgu cilv\u0113ku un redz\u0113t, ka vi\u0146\u0161 atkl\u0101ti un \u0161\u0137ietami autentiski run\u0101 par savu dz\u012bvi.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Sekot\u0101jiem veidojas pieder\u012bbas un identific\u0113\u0161an\u0101s saj\u016bta, bet bie\u017ei ar\u012b kopienas izj\u016bta ar citiem auditorijas locek\u013ciem, galvenok\u0101rt apmainoties ar soci\u0101lo kapit\u0101lu.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Tas noz\u012bm\u0113, ka satura veidot\u0101ji r\u0101da sevi k\u0101 \u201c\u012bstus\u201d cilv\u0113kus ar \u201c\u012bst\u0101m\u201d probl\u0113m\u0101m, nevis m\u0101ksl\u012bgi iestud\u0113t\u0101s situ\u0101cij\u0101s. Tom\u0113r j\u0101atceras, ka soci\u0101lo mediju satura rad\u012b\u0161an\u0101 vienm\u0113r zin\u0101m\u0101 m\u0113r\u0101 past\u0101v iestud\u0113jums, iepriek\u0161\u0113ja p\u0101rdom\u0101\u0161ana un performativit\u0101te.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Pla\u0161\u0101k par da\u017e\u0101dajiem pa\u0146\u0113mieniem un strat\u0113\u0123ij\u0101m var las\u012bt, piem\u0113ram, Anett Taal 2021. gada bakalaura darb\u0101.<\/p>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Esi vai vismaz izskaties patiess un run\u0101 ar mani!<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Neatkar\u012bgi no t\u0101, kur\u0161 no \u010detriem E domin\u0113, m\u016bsdienu satura veidot\u0101jiem j\u0101\u0161\u0137iet autentiskiem un atv\u0113rtiem dialogam. M\u0113s \u013caujam influencerim ietekm\u0113t m\u016bsu domas tad, kad vi\u0146am uzticamies un kad vi\u0146a r\u012bc\u012bba un teiktais \u0161\u0137iet patiess.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Run\u0101jot par autentiskumu un tuv\u012bbu, atbilde uz jaut\u0101jumu \u201ck\u0101p\u0113c tas darbojas?\u201d ir vienk\u0101r\u0161a: man k\u0101 parastam cilv\u0113kam ir viegl\u0101k uztic\u0113ties un identific\u0113ties ar savu kaimi\u0146ieni Mariju nek\u0101 ar t\u0101lu Holivudas zvaigzni.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Kaimi\u0146iene, visticam\u0101k, c\u012bn\u0101s ar t\u0101d\u0101m pa\u0161\u0101m probl\u0113m\u0101m k\u0101 es \u2013 uztraucas par augst\u0101m cen\u0101m un sliktu laikapst\u0101k\u013cu ietekmi uz atva\u013cin\u0101jumu, soci\u0101lajos medijos pr\u0101to, ko pagatavot no pieliekam\u0101 st\u016br\u012b atrastas puspakas l\u0113cu un citronu sulas koncentr\u0101ta.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Savuk\u0101rt vec\u0101s skolas Holivudas zvaigzne dz\u012bvo dz\u012bvi, ar kuru man ir maz vai nav nek\u0101 kop\u012bga. Vi\u0146as v\u0101rdus r\u016bp\u012bgi izv\u0113las sabiedrisko attiec\u012bbu komanda, slikta laikapst\u0101k\u013ca gad\u012bjum\u0101 vi\u0146a var aizlidot uz otru pasaules malu, priv\u0101ts pav\u0101rs gatavo malt\u012btes, bet priv\u0101ts treneris uztur v\u0113dera musku\u013cus nevainojam\u0101 form\u0101.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">T\u0101p\u0113c ar\u012b klasisk\u0101s, no auditorijas att\u0101lin\u0101t\u0101s slaven\u012bbas pak\u0101peniski p\u0101rc\u0113lu\u0161\u0101s uz soci\u0101lajiem medijiem un cen\u0161as pan\u0101kt jauna veida \u0161\u0137ietamu sirsn\u012bbu un autentisku mikro slavu jeb kalibr\u0113tu amatierismu (Abidin, 2017).<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Sirsn\u012bba var izpausties \u013coti da\u017e\u0101di \u2013 naivi materi\u0101listiski, \u017eanram uztic\u012bgi, paredzami, filozofiski dzi\u013ci, mulsino\u0161i smiekl\u012bgi vai kaisl\u012bgi ide\u0101listiski.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Tom\u0113r, ja auditorija pamana, ka influenceris p\u0101r\u0101k cen\u0161as, atdarina k\u0101du citu, atk\u0101rto iepriek\u0161 sagatavotus m\u0101rketinga v\u0113st\u012bjumus, ir nekonsekvents sav\u0101s pamatv\u0113rt\u012bb\u0101s vai kaut ko sl\u0113pj, vi\u0146\u0161 var sastapties ar dusmu un izsmiekla vilni un zaud\u0113t svar\u012bg\u0101ko kapit\u0101lu uzman\u012bbas ekonomik\u0101 \u2013 m\u016bsu acis, ausis un pirkstu piesk\u0101rienus.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">No otras puses, mums nav oblig\u0101ti j\u0101pat\u012bk cilv\u0113kiem, kuriem aizraut\u012bgi sekojam. Naid\u012bga jeb ironiska skat\u012b\u0161an\u0101s ir sam\u0113r\u0101 izplat\u012bta prakse (Murumaa-Mengel &amp; Siibak, 2020), kur\u0101 cilv\u0113ks seko influencerim, lai pats justos lab\u0101ks un v\u0113rt\u012bg\u0101ks.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Zin\u0101tniskajos p\u0113t\u012bjumos tiek no\u0161\u0137irti aug\u0161upv\u0113rsti soci\u0101lie sal\u012bdzin\u0101jumi ar cilv\u0113kiem, kurus uzskat\u0101m par lab\u0101kiem, veiksm\u012bg\u0101kiem un skaist\u0101kiem par sevi, un lejupv\u0113rsti sal\u012bdzin\u0101jumi ar cilv\u0113kiem, kurus uztveram k\u0101 zem\u0101kus, negl\u012bt\u0101kus, mu\u013c\u0137\u012bg\u0101kus utt.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">K\u0101p\u0113c cilv\u0113ki aizraut\u012bgi skat\u012bj\u0101s V\u00f5sa-Pets raid\u012bjumus, \u201cGirls\u2019 Night Out\u201d un \u201cBachelor Party\u201d vai Facebook grup\u0101 Eestlaste kolmnurk mekl\u0113ja visnepat\u012bkam\u0101kos dz\u0113r\u0101jus, kuru tie\u0161raides skat\u012bties? Lejupv\u0113rstam soci\u0101lajam sal\u012bdzin\u0101jumam \u0161eit noteikti bija b\u016btiska noz\u012bme.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">T\u0101di \u0161\u012b \u017eanra t\u0113li k\u0101 Rahaboss, Kidra, L\u00e4dra un Papa K\u00e4hrik \u2013 las\u012bt\u0101js var padom\u0101t ar\u012b par sev aktu\u0101l\u0101m soci\u0101lo mediju slaven\u012bb\u0101m \u2013 mums ne vienm\u0113r pat\u012bk. Tom\u0113r parasoci\u0101lo attiec\u012bbu d\u0113\u013c varam s\u0101kt vi\u0146iem just l\u012bdzi.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Parasoci\u0101l\u0101s attiec\u012bbas k\u013c\u016bst stipr\u0101kas, kad influenceris ar mums run\u0101. Dialogiskums var izpausties k\u0101 saruna, intertekstu\u0101las atsauces, kop\u012bgi veidots saturs, jaut\u0101jumi video beig\u0101s, \u0101tras aptaujas, AMA form\u0101ts jeb \u201cjaut\u0101 man jebko\u201d, konkr\u0113tu koment\u0101ru nolas\u012b\u0161ana un uzman\u012bbas piev\u0113r\u0161ana sekot\u0101jiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u201cM\u016bs ir paman\u012bju\u0161i!\u201d un \u201cVi\u0146i patie\u0161\u0101m v\u0113las zin\u0101t!\u201d ir b\u016btiskas saj\u016btas, kas m\u016bs piesaista soci\u0101lo mediju satura veidot\u0101jiem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">T\u0101p\u0113c n\u0101kamreiz, kad sekosiet k\u0101dam satura veidot\u0101jam vai influencerim, varat klus\u0101m uz pirkstiem skait\u012bt, k\u0101dus pa\u0146\u0113mienus un ietekmes veidus paman\u0101t:<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">\u2013 Vai auditorija tiek apzin\u0101ti papla\u0161in\u0101ta vai ierobe\u017eota?<br>\u2013 Vai v\u0113st\u012bjumi tiek m\u0113r\u0137\u0113ti uz pla\u0161u sabiedr\u012bbu vai neliel\u0101m perif\u0113r\u0101m grup\u0101m?<br>\u2013 Vai notiek aug\u0161upv\u0113rsts vai lejupv\u0113rsts soci\u0101lais sal\u012bdzin\u0101jums?<br>\u2013 Vai tiek m\u0113\u0123in\u0101ts ietekm\u0113t pirk\u0161anas, vesel\u012bbas vai politisko uzved\u012bbu?<br>\u2013 Vai saturs ir apmaks\u0101ts vai personisks?<br>\u2013 K\u0101da veida kapit\u0101ls tiek izmantots vai nodots?<br>\u2013 Vai gaid\u0101m\u0101 ietekme ir personiska vai sabiedriska?<br>\u2013 Vai saturs pied\u0101v\u0101 iesp\u0113ju identific\u0113ties vai cen\u0161as rad\u012bt ekskluzivit\u0101ti?<br>\u2013 Vai tas ir izcils vai eksotisks?<br>\u2013 Vai satura veidot\u0101js cen\u0161as s\u0101kt dialogu ar jums?<br>\u2013 Kas ir patiess, bet kas \u2013 performat\u012bvs autentiskums?<br>\u2013 Kur atrodas robe\u017ea?<\/p>\n\n\n<div class=\"ama-block block-accordions\"><div class=\"block__body\"><div class=\"accordion\" id=\"accordion-block_5937443dca21e29f77a0649dafb452cb\"><div class=\"accordion-item\" id=\"references\"><button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-block_5937443dca21e29f77a0649dafb452cb1\" aria-expanded=\"false\" aria-controls=\"collapse-block_5937443dca21e29f77a0649dafb452cb1\"><span class=\"accordion-name\">References<\/span><span class=\"accordion-toggle\"><\/span><\/button><div id=\"collapse-block_5937443dca21e29f77a0649dafb452cb1\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordion-block_5937443dca21e29f77a0649dafb452cb\"><div class=\"accordion-body\"><div class=\"a-el a_editor classic-editor\"><ul>\n<li>Abidin, C. (2018). Internet celebrity: Understanding fame online. Emerald Group Publishing.<\/li>\n<li>Abidin, C. (2017). #familygoals: Family influencers, calibrated amateurism, and justifying young digital labor. Social Media+ Society, 3(2).<\/li>\n<li>Folkvord, F., &amp; de Bruijne, M. (2020). The effect of the promotion of vegetables by a social influencer on adolescents\u2019 subsequent vegetable intake: A pilot study. International Journal of Environmental Research and Public Health, 17(7), 2243.<\/li>\n<li>Guilbeault, D., &amp; Centola, D. (2021). Topological measures for identifying and predicting the spread of complex contagions. Nature Communications, 12(1), 1-9.<\/li>\n<li>Horton, D. &amp; Richard Wohl, R. (1956). Mass communication and para-social interaction: Observations on intimacy at a distance. Psychiatry, 19(3), 215\u2013229.<\/li>\n<li>Kaljuvee, K. (2015). Eesti sotsiaalmeedia mikrokuulsuste kasutatavad t\u00e4helepanu p\u00e4lvimise strateegiad. Bakalaureuset\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/46730\/kaljuvee_kristel_ba_2015.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>Katz, E. &amp; Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. New York: The Free Press.<\/li>\n<li>Lukk, L.-J. (2019). Perekonnana avalikult internetis: (video)blogijate sisuloomepraktikad ja laste kaasamisega seonduvate eetiliste dilemmade m\u00f5testamine. Bakalaureuset\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/64089\/lukk_liisa_johanna_ba_2019.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>Mesipuu, B. (2022) Suunamudijate turundustegevuse tajumine ja ostuk\u00e4itumisele suunamine \u2013 Eesti noorte arvamused ja kogemused. Magistrit\u00f6\u00f6, juhendaja M. Sukk. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/82382\/mesipuu_brit_ma_2022.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>Miil, M. (2019). 9\u201313-aastaste Eesti noorte vaatamiseelistused YouTube\u2019is ja eetiliselt probleemse sisu t\u00f5lgendused. Bakalaureuset\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/64090\/miil_marget_ba_2019.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>Murumaa-Mengel, M. &amp; Siibak, A. (2020). From Fans to Followers to Anti-Fans: Young Online Audiences of Microcelebrities. In: M. Filimowicz &amp; V. Tzankova (Ed.). Reimagning Communication: Meaning. (228\u2212245). London: Routledge.<\/li>\n<li>Park, J., Lee, J. M., Xiong, V. Y., Septianto, F., &amp; Seo, Y. (2021). David and Goliath: when and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50(5), 584-602.<\/li>\n<li>Taal, A. (2021). Teooriast praktikasse: auditooriumi t\u00e4helepanu \u00e4ratava ja s\u00e4ilitava YouTube\u2019i sisu loomise strateegiate rakendamine. Bakalaureuset\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/72414\/taal_anett_ba_2021.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>De Veirman, M., Cauberghe, V., &amp; Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.<\/li>\n<li>Viru, K. (2019). Eesti teismeliste t\u00fcdrukute kommertskoost\u00f6\u00f6le orienteeritud t\u00e4helepanu p\u00fc\u00fcdmise strateegiad sotsiaalmeedias. Bakalaureuset\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies. https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/64103\/viru_k2triin_ba_2019.pdf?sequence=1&amp;isAllowed=y<\/li>\n<li>\u00d5unpuu, P. (2019). M\u00f5juliidrite kaasamine reklaamikampaaniatesse: eetiliste probleemide kaardistamine siseringi uurijana. Magistrit\u00f6\u00f6, juhendaja M. Murumaa-Mengel. University of Tartu, Institute of Social Studies<\/li>\n<li>https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/64210\/6unpuu_piia_ma_2019.pdf?sequence=1&amp;isAllowed=y<br \/>\nRead full article: Paljas Porgand p\u00f5hjustab soovimatute beebide buumi? Laser, 30. september, 2019. https:\/\/diktor.geenius.ee\/blogi\/laser\/20467\/<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-el\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"406\" src=\"https:\/\/becid.eu\/wp-content\/uploads\/2024\/04\/BECID-USEFUL-MATERIALS-PILDID.png\" alt=\"\" class=\"wp-image-1357\" srcset=\"https:\/\/becid.eu\/wp-content\/uploads\/2024\/04\/BECID-USEFUL-MATERIALS-PILDID.png 618w, https:\/\/becid.eu\/wp-content\/uploads\/2024\/04\/BECID-USEFUL-MATERIALS-PILDID-570x374.png 570w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading wp-el\">Materi\u0101ls skolot\u0101jiem un jaunatnes darbiniekiem: influenceru rad\u012bt\u0101 satura anal\u012bze<\/h2>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Neatkar\u012bgi no t\u0101, vai skolot\u0101js un skol\u0113ni zina jaun\u0101kos un popul\u0101r\u0101kos satura veidot\u0101jus, turpm\u0101k aprakst\u012bto anal\u012bzes pl\u0101nu iesp\u0113jams izmantot darb\u0101 ar skol\u0113niem.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Analiz\u0113jamo materi\u0101lu, piem\u0113ram, influenceru videomateri\u0101lus, uz klasi var\u0113tu atnest pa\u0161i skol\u0113ni, un anal\u012bze b\u016btu j\u0101veic kop\u012bgi. Skolot\u0101jam noteikti nevajadz\u0113tu sevi pasniegt k\u0101 vien\u012bg\u0101s un gal\u012bg\u0101s paties\u012bbas un zin\u0101\u0161anu tur\u0113t\u0101ju.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Turpm\u0101k sniegts pl\u0101ns, k\u0101 influenceru t\u0113mu kop\u0101 ar skol\u0113niem apl\u016bkot vien\u0101 vai vair\u0101k\u0101s m\u0101c\u012bbu stund\u0101s. Da\u017e\u0101dus punktus p\u0113c nepiecie\u0161am\u012bbas var izlaist, apvienot vai piel\u0101got.<\/p>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">Turpm\u0101k sniegts pl\u0101ns, k\u0101 kop\u0101 ar skol\u0113niem vien\u0101 vai vair\u0101k\u0101s m\u0101c\u012bbu stund\u0101s apl\u016bkot influenceru t\u0113mu. Atsevi\u0161\u0137us punktus p\u0113c saviem ieskatiem var izlaist, apvienot vai cit\u0101di piel\u0101got:<\/p>\n\n\n\n<ol class=\"wp-block-list wp-el\">\n<li><strong>Vispirms uz t\u0101feles, digit\u0101las piez\u012bmju kart\u012btes, kop\u012bga dokumenta vai cit\u0101 piem\u0113rot\u0101 viet\u0101 pierakstiet, par ko vai par kuru personu run\u0101siet.<\/strong> K\u0101di v\u0113l apz\u012bm\u0113jumi influenceriem tiek lietoti igau\u0146u un cit\u0101s valod\u0101s? Kuri termini ir vispiem\u0113rot\u0101kie? Ko skol\u0113ni dom\u0101 par v\u0101rdu \u201csuunamudija\u201d? Vai vi\u0146i zina, k\u0101 \u0161is v\u0101rds ien\u0101ca igau\u0146u valod\u0101? Vai vi\u0146i vienas min\u016btes laik\u0101 sp\u0113j atrast atbildi?<\/li>\n\n\n\n<li><strong>Darbs grup\u0101s: kuri, p\u0113c skol\u0113nu dom\u0101m, ir popul\u0101r\u0101kie vai slaven\u0101kie influenceri vi\u0146u vecuma grup\u0101?<\/strong> Svar\u012bgi kop\u012bgi paman\u012bt un p\u0101rrun\u0101t, vai un k\u0101 at\u0161\u0137iras kategorijas \u201ciecien\u012bts\u201d, \u201cpopul\u0101rs\u201d un \u201cslavens\u201d, jo t\u0101m var neb\u016bt vien\u0101da noz\u012bme. Piem\u0113ram, da\u017eus cilv\u0113kus skat\u0101s vai tiem seko aiz nepatikas. Pla\u0161\u0101k: <a href=\"https:\/\/novaator.err.ee\/1608196966\/suunamudijat-jalgivad-andunult-ka-antifannid\" target=\"_blank\" rel=\"noopener\">https:\/\/novaator.err.ee\/1608196966\/suunamudijat-jalgivad-andunult-ka-antifannid<\/a><\/li>\n\n\n\n<li><strong>Kop\u012bga diskusija: kuri piem\u0113ri tiek min\u0113ti visbie\u017e\u0101k? <\/strong>Pierakstiet v\u0101rdus uz t\u0101feles vai kop\u012bg\u0101 digit\u0101l\u0101 dokument\u0101 un jau min\u0113tajiem satura veidot\u0101jiem pievienojiet +1, lai noteiktu visbie\u017e\u0101k nosauktos. Var p\u0101rrun\u0101t ar\u012b \u0161\u0101dus jaut\u0101jumus: kur\u0101s platform\u0101s vi\u0146i darbojas? Kur vi\u0146i k\u013cuva slaveni? Kura platforma ir vi\u0146u galven\u0101 darb\u012bbas vieta?<\/li>\n\n\n\n<li><strong>Darbs p\u0101ros: mekl\u0113jiet un sal\u012bdziniet.<\/strong> Lai b\u0113rniem un jaunie\u0161iem sniegtu nesenas v\u0113stures perspekt\u012bvu, varat kop\u012bgi apl\u016bkot Tartu Universit\u0101t\u0113 2019. gad\u0101 aizst\u0101v\u0113t\u0101 <a href=\"https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/64090\/miil_marget_ba_2019.pdf?sequence=1&amp;isAllowed=y\" target=\"_blank\" rel=\"noopener\">Marget Miil bakalaura darba<\/a> 14. lappusi. Skol\u0113niem var ar\u012b uzdot pa\u0161iem atrast \u0161o darbu. P\u0101rrun\u0101jiet, vai k\u0101ds no darb\u0101 min\u0113tajiem cilv\u0113kiem joproj\u0101m ir aktu\u0101ls un paz\u012bstams. Kurus skol\u0113ni visp\u0101r nezina? K\u0101p\u0113c da\u017ei influenceri var\u0113tu b\u016bt zaud\u0113ju\u0161i savu slavu? Ko tas var noz\u012bm\u0113t pa\u0161am influencerim, piem\u0113ram, gar\u012bg\u0101s vesel\u012bbas, finan\u0161u vai darba probl\u0113mu zi\u0146\u0101? Cik gr\u016bts ir satura veidot\u0101ja darbs? Papildu materi\u0101ls par \u0161\u012b darba tum\u0161\u0101ko pusi: <a href=\"https:\/\/www.nytimes.com\/2021\/06\/08\/style\/creator-burnout-social-media.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nytimes.com\/2021\/06\/08\/style\/creator-burnout-social-media.html<\/a><\/li>\n\n\n\n<li><strong>L\u016bdziet skol\u0113niem izv\u0113l\u0113ties vienu video, ko noskat\u012bties kop\u0101. <\/strong>V\u0113lams izv\u0113l\u0113ties nedaudz gar\u0101ku audiovizu\u0101lu tekstu, jo t\u0101 b\u016bs iesp\u0113jams paman\u012bt vair\u0101k nian\u0161u. Var noteikt, ka video nedr\u012bkst satur\u0113t nelikum\u012bgas darb\u012bbas, kas b\u016btiski kait\u0113 autoram vai citiem cilv\u0113kiem. Iesp\u0113jamie diskusijas jaut\u0101jumi: k\u0101das ir \u0161\u012bs darb\u012bbas? Ko influenceris nedr\u012bkst dar\u012bt? Vai influenceru darb\u012bbu regul\u0113 k\u0101di likumi vai \u0113tikas kodeksi? Var apl\u016bkot Soci\u0101lo mediju rekl\u0101mas vadl\u012bnijas, Rekl\u0101mas likumu un Igaunijas Republikas Konstit\u016bciju. Vai m\u016bsdienu satura veidot\u0101ji iev\u0113ro \u0161\u012bs pras\u012bbas? Pla\u0161\u0101ka inform\u0101cija: <a href=\"https:\/\/promoty.ee\/piia-ounpuu-influencer-turunduse-eetika\/\" target=\"_blank\" rel=\"noopener\">https:\/\/promoty.ee\/piia-ounpuu-influencer-turunduse-eetika\/<\/a><\/li>\n\n\n\n<li><strong>Tur pieejams ar\u012b videomateri\u0101ls. <\/strong>Kop\u012bgi vienu reizi noskatieties izv\u0113l\u0113to video. P\u0113c tam p\u0101ros vai tr\u012bs cilv\u0113ku grup\u0101s p\u0101rrun\u0101jiet, ko \u0161aj\u0101 video ir svar\u012bgi paman\u012bt. Ja jums b\u016btu j\u0101raksta ce\u013cvedis savai mazajai m\u0101sai, vect\u0113vam vai citplan\u0113tietim, ko j\u016bs taj\u0101 izceltu? Izveidojiet analiz\u0113jamo aspektu sarakstu. Skolot\u0101js var pied\u0101v\u0101t ar\u012b da\u017eus piem\u0113rus no turpm\u0101k sniegt\u0101 pla\u0161\u0101 iesp\u0113jamo anal\u012bzes jaut\u0101jumu saraksta.<\/li>\n\n\n\n<li><strong>Kop\u012bgi analiz\u0113jiet da\u017e\u0101dus izv\u0113l\u0113t\u0101 teksta aspektus.<\/strong> Skolot\u0101js var sagatavot skol\u0113niem anal\u012bzes matricu vai organiz\u0113t br\u012bv\u0101ku diskusiju. Anal\u012bzes rezult\u0101tus var apkopot Canva veidot\u0101 plak\u0101t\u0101, ko iesp\u0113jams izdruk\u0101t Mediju ned\u0113\u013cai. Pirms turpm\u0101ko jaut\u0101jumu izmanto\u0161anas svar\u012bgi paskaidrot, ka \u201cteksts\u201d nenoz\u012bm\u0113 tikai rakst\u012btu tekstu. Tas var b\u016bt ar\u012b fotoatt\u0113ls, m\u016bzikas fragments, video un citi form\u0101ti. Tie visi mums st\u0101sta k\u0101du st\u0101stu, ta\u010du, lai to saprastu, nepiecie\u0161amas \u012bpa\u0161as zin\u0101\u0161anas. Piem\u0113ram, \u012bpa\u0161as zin\u0101\u0161anas var noz\u012bm\u0113t sp\u0113ju Karavad\u017eo ap 1600. gadu gleznotaj\u0101 aug\u013cu groz\u0101 saskat\u012bt simbolus un zin\u0101t darba sl\u0113pt\u0101s noz\u012bmes, piem\u0113ram, ka noteikts elements simboliz\u0113 s\u0101tanu un pavedin\u0101\u0161anu. L\u012bdz\u012bgi simboli un kod\u0113tas noz\u012bmes sastopamas ar\u012b m\u016bsdienu satura veidot\u0101ju tekstos, piem\u0113ram, sleng\u0101 un redzam\u0101s, viegli atpaz\u012bstam\u0101s statusa pre\u010du z\u012bm\u0113s. Mediju teksta kritiska las\u012b\u0161ana cita starp\u0101 noz\u012bm\u0113 mekl\u0113t atbildes uz da\u017e\u0101diem jaut\u0101jumiem par pa\u0161u tekstu, t\u0101 autoru un strukt\u016bru, izmantotajiem avotiem, k\u0101 ar\u012b tekst\u0101 ietvertaj\u0101m noz\u012bm\u0113m un skatpunktiem. Analiz\u0113jot tekstu, turpm\u0101k min\u0113t\u0101s nianses var apspriest kop\u012bgi. Skolot\u0101js var izv\u0113l\u0113ties jaut\u0101jumus no saraksta, sadal\u012bt da\u017e\u0101dus anal\u012bzes aspektus skol\u0113nu starp\u0101 vai \u013caut skol\u0113niem pa\u0161iem izv\u0113l\u0113ties, ko vi\u0146i v\u0113las analiz\u0113t. Vajadz\u012bbas gad\u012bjum\u0101 skol\u0113ni jaut\u0101jumus vispirms var sagrup\u0113t un struktur\u0113t.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-el\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"353\" src=\"https:\/\/becid.eu\/wp-content\/uploads\/2024\/04\/BECID-BLOGI-PILDID-3.png\" alt=\"\" class=\"wp-image-1356\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list wp-el\">\n<li>Kas ir teksta autors?<\/li>\n\n\n\n<li>K\u0101da ir autora pieredze un soci\u0101ldemogr\u0101fisk\u0101s \u012bpa\u0161\u012bbas?<\/li>\n\n\n\n<li>Kam autors l\u012bdzin\u0101s un kam nel\u012bdzin\u0101s?<\/li>\n\n\n\n<li>Cik lielu sabiedr\u012bbas da\u013cu p\u0101rst\u0101v cilv\u0113ki, kuri l\u012bdzin\u0101s \u0161im influencerim?<\/li>\n\n\n\n<li>Par ko vai par kuru personu ir \u0161is teksts? K\u0101du jaunu inform\u0101ciju tas sniedz?<\/li>\n\n\n\n<li>K\u0101das inform\u0101cijas tr\u016bkst? Kur ir inform\u0101cijas nepiln\u012bbas? Vai kaut kas ir apzin\u0101ti izlaists?<\/li>\n\n\n\n<li>Ko v\u0113l var redz\u0113t vai dzird\u0113t videomateri\u0101l\u0101? Vai \u0161\u012bs personas atbalsta galveno varoni vai vi\u0146am iebilst?<\/li>\n\n\n\n<li>Ko \u0161is teksts par\u0101da?<\/li>\n\n\n\n<li>Ko \u0161aj\u0101 tekst\u0101 var dzird\u0113t?<\/li>\n\n\n\n<li>Kuras ir teksta verb\u0101l\u0101s da\u013cas?<\/li>\n\n\n\n<li>K\u0101ds ir tehnisk\u0101 izpild\u012bjuma l\u012bmenis? Vai saturs ir apzin\u0101ti amatierisks vai profesion\u0101ls? K\u0101p\u0113c?<\/li>\n\n\n\n<li>K\u0101di r\u012bki nepiecie\u0161ami \u0161\u0101da satura rad\u012b\u0161anai?<\/li>\n\n\n\n<li>Vai \u0161is saturs ir autentisks? K\u0101p\u0113c j\u016bs t\u0101 dom\u0101jat?<\/li>\n\n\n\n<li>K\u0101 satura veidot\u0101js uzrun\u0101 savu auditoriju? K\u0101dus izteicienus vi\u0146\u0161 izmanto?<\/li>\n\n\n\n<li>Vai satura veidot\u0101js atbild uz koment\u0101riem vai cit\u0101di iesaist\u0101s dialog\u0101?<\/li>\n\n\n\n<li>Vai tekst\u0101 ir aicin\u0101jums r\u012bkoties?<\/li>\n\n\n\n<li>Vai videomateri\u0101l\u0101 past\u0101v konflikts? Starp kuriem cilv\u0113kiem vai par ko?<\/li>\n\n\n\n<li>K\u0101das citas klasisk\u0101s zi\u0146u v\u0113rt\u012bbas paz\u012bmes taj\u0101 iesp\u0113jams atrast?<\/li>\n\n\n\n<li>K\u0101dam \u017eanram teksts pieder? Vai \u017eanru iesp\u0113jams noteikt? \u017danrs ir teksts ar skaidri atpaz\u012bstam\u0101m paz\u012bm\u0113m, piem\u0113ram, GRWM, Let\u2019s Play, haul, \u201c73 jaut\u0101jumi\u201d u. c. P\u0101rskats par YouTube \u017eanriem un \u012bsi apraksti igau\u0146u valod\u0101 atbilsto\u0161i situ\u0101cijai 2017. gad\u0101 pieejami \u0161\u012b darba 13.\u201317. lappus\u0113: <a href=\"https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/56693\/perm_kaari_ba_2017.pdf?sequence=1&amp;isAllowed=y\" target=\"_blank\" rel=\"noopener\">https:\/\/dspace.ut.ee\/bitstream\/handle\/10062\/56693\/perm_kaari_ba_2017.pdf?sequence=1&amp;isAllowed=y<\/a><\/li>\n\n\n\n<li>Vai paman\u0101t k\u0101dus viedok\u013cus par videomateri\u0101l\u0101 par\u0101d\u012bto? K\u0101 v\u0101rdu l\u012bmen\u012b iesp\u0113jams saprast, ka autoram ir noteikta attieksme pret t\u0113mu vai varo\u0146iem?<\/li>\n\n\n\n<li>K\u0101 \u0161\u012b attieksme izpau\u017eas vizu\u0101laj\u0101 l\u012bmen\u012b?<\/li>\n\n\n\n<li>K\u0101 t\u0101 izpau\u017eas audio l\u012bmen\u012b?<\/li>\n\n\n\n<li>K\u0101di v\u0101rdi tiek izmantoti tekst\u0101, un k\u0101da ir to noz\u012bme?<\/li>\n\n\n\n<li>Vai tekst\u0101 tiek izmantotas metaforas? K\u0101p\u0113c autors var\u0113tu b\u016bt izv\u0113l\u0113jies tie\u0161i \u0161o metaforu?<\/li>\n\n\n\n<li>K\u0101d\u0101 virzien\u0101 teksts cen\u0161as ietekm\u0113t auditorijas uzved\u012bbu? Vai tas var\u0113tu b\u016bt dar\u012bts apzin\u0101ti? K\u0101d\u0101 virzien\u0101 teksts cen\u0161as veidot sabiedr\u012bbas viedokli?<\/li>\n\n\n\n<li>K\u0101da var\u0113tu b\u016bt \u0161\u012b teksta ietekme uz sabiedr\u012bbu?<\/li>\n\n\n\n<li>Vai t\u0101s var\u0113tu b\u016bt apzin\u0101tas un m\u0113r\u0137tiec\u012bgas izv\u0113les?<\/li>\n\n\n\n<li>Kas tekst\u0101 tiek par\u0101d\u012bts k\u0101 pag\u0101tne, kas k\u0101 tagadne un kas k\u0101 n\u0101kotne?<\/li>\n\n\n\n<li>K\u0101di fakti ir sniegti, un vai tie vajadz\u012bbas gad\u012bjum\u0101 ir pier\u0101d\u012bti?<\/li>\n\n\n\n<li>K\u0101di viedok\u013ci ir pausti? Kam \u0161ie viedok\u013ci pieder?<\/li>\n\n\n\n<li>K\u0101 tekst\u0101 sniegt\u0101 inform\u0101cija saist\u0101s ar to, kas jau bija zin\u0101ms par attiec\u012bgo notikumu, par\u0101d\u012bbu vai personu?<\/li>\n\n\n\n<li>Vai ir min\u0113ti avoti? K\u0101di avoti? Mutiski, rakstiski vai digit\u0101li?<\/li>\n\n\n\n<li>Kur\u0101 platform\u0101 teksts ir public\u0113ts?<\/li>\n\n\n\n<li>Ko \u0161aj\u0101 platform\u0101 var un ko nevar dar\u012bt?<\/li>\n\n\n\n<li>K\u0101di ir \u0161\u012bs platformas noteikumi? Ko taj\u0101 pie\u0146emts dar\u012bt un ko nedar\u012bt? Kas tiek atbalst\u012bts un kas tiek nosod\u012bts?<\/li>\n\n\n\n<li>Kas p\u0101rvalda \u0161o platformu? K\u0101 \u0161aj\u0101 platform\u0101 iesp\u0113jams nopeln\u012bt naudu?<\/li>\n\n\n\n<li>K\u0101 interes\u0113s \u0161is teksts tika rad\u012bts? Kas var\u0113tu g\u016bt labumu no t\u0101 public\u0113\u0161anas? Vai saturs ir atbilsto\u0161i mar\u0137\u0113ts?<\/li>\n\n\n\n<li>Vai iesp\u0113jamos sakarus var saprast ikviens, vai tam nepiecie\u0161amas specializ\u0113tas zin\u0101\u0161anas?<\/li>\n\n\n\n<li>Vai tas ir glob\u0101ls vai viet\u0113js teksts?<\/li>\n\n\n\n<li>Kas ir teksta m\u0113r\u0137auditorija?<\/li>\n\n\n\n<li>K\u0101p\u0113c cilv\u0113ki seko \u0161im satura veidot\u0101jam?<\/li>\n\n\n\n<li>Kur\u0161 noteikti neseko \u0161im satura veidot\u0101jam? Kam \u0161is teksts nav paredz\u0113ts?<\/li>\n\n\n\n<li>K\u0101 satura veidot\u0101js var uzzin\u0101t, kas vi\u0146am seko? Vai \u0161\u0101di ieg\u016btais p\u0101rskats ir pietiekami prec\u012bzs?<\/li>\n\n\n\n<li>Vai tas ir ori\u0123in\u0101ls teksts, tulkojums vai piel\u0101gojums? Vai videomateri\u0101l\u0101 ir izmantoti citu cilv\u0113ku rad\u012bta satura elementi?<\/li>\n\n\n\n<li>Cik liel\u0101 m\u0113r\u0101 j\u0101\u0146em v\u0113r\u0101 autorties\u012bbas?<\/li>\n\n\n\n<li>Vai verb\u0101lais teksts un audiovizu\u0101lais materi\u0101ls savstarp\u0113ji saskan un st\u0101sta vienu un to pa\u0161u st\u0101stu?<\/li>\n\n\n\n<li>Kas redzams vizu\u0101laj\u0101 da\u013c\u0101? Vai cilv\u0113ks ir viens? Vai vi\u0146\u0161 atrodas kop\u0101 ar k\u0101du personu vai priek\u0161metu?<\/li>\n\n\n\n<li>Ko videomateri\u0101l\u0101 redzamie cilv\u0113ki dara? Vai vi\u0146i ir akt\u012bvi vai pas\u012bvi?<\/li>\n\n\n\n<li>Kur\u0161 vai kas atrodas centr\u0101? Kur\u0161 aiz\u0146em visvair\u0101k vietas? Kur\u0161 atrodas priek\u0161pl\u0101n\u0101 un kur\u0161 fon\u0101? Maria Murumaa-Mengel ar\u012b pa\u0161laik turpina p\u0113t\u012bt \u0161o t\u0113mu. Da\u017ei piem\u0113ri un pla\u0161\u0101ka inform\u0101cija par vizu\u0101lo materi\u0101lu \u201clas\u012b\u0161anas\u201d teoriju pieejama \u0161eit: <a href=\"https:\/\/docs.google.com\/document\/d\/1jKzflm_EGHyBe3AZgghKcQ6Vf_pML9xWynNag8_Yf9s\/edit#heading=h.pmcksc5dn3zk\" target=\"_blank\" rel=\"noopener\">https:\/\/docs.google.com\/document\/d\/1jKzflm_EGHyBe3AZgghKcQ6Vf_pML9xWynNag8_Yf9s\/edit#heading=h.pmcksc5dn3zk<\/a><\/li>\n\n\n\n<li>K\u0101 vizu\u0101laj\u0101 materi\u0101l\u0101 ir izvietoti varo\u0146i? Kur\u0161 atrodas augst\u0101k un kur\u0161 zem\u0101k? Kur\u0161 atrodas kreisaj\u0101 un kur\u0161 labaj\u0101 pus\u0113?<\/li>\n\n\n\n<li>Kur\u0161 izskat\u0101s liel\u0101ks un kur\u0161 maz\u0101ks?<\/li>\n\n\n\n<li>Kur skat\u0101s cilv\u0113ki? Uz s\u0101niem? K\u0101da cilv\u0113ka virzien\u0101? Tie\u0161i uz skat\u012bt\u0101ju?<\/li>\n\n\n\n<li>K\u0101da ir apk\u0101rt\u0113j\u0101 vide? Vai video uz\u0146emts telp\u0101s vai \u0101r\u0101? Priv\u0101t\u0101 vai publisk\u0101 viet\u0101? Laukos vai pils\u0113t\u0101? Vai tas visp\u0101r ir skaidri saprotams?<\/li>\n\n\n\n<li>K\u0101da ir video kop\u0113j\u0101 noska\u0146a un kr\u0101su gamma? Dr\u016bma vai priec\u012bga? Melnbalta vai kr\u0101saina? Vai video ir mont\u0113ts?<\/li>\n\n\n\n<li>Kur atrodas kamera \u2013 augst\u0101k, zem\u0101k vai vien\u0101 l\u012bmen\u012b ar videomateri\u0101l\u0101 redzamo personu? Inform\u0101cijai: ja kamera atrodas augst\u0101k par film\u0113jamo personu, t\u0101 var rad\u012bt iespaidu, ka cilv\u0113ks ir maz\u0101ks, v\u0101j\u0101ks un ievainojam\u0101ks, glu\u017ei k\u0101 pieaugu\u0161ais, kur\u0161 raug\u0101s lejup uz b\u0113rnu. Savuk\u0101rt, ja kamera novietota zem\u0101k par film\u0113jamo personu, t\u0101 var rad\u012bt iespaidu, ka cilv\u0113ks ir sp\u0113c\u012bgs, domin\u0113jo\u0161s, liels un pat b\u012bstams, l\u012bdz\u012bgi k\u0101 mazs b\u0113rns, kur\u0161 skat\u0101s aug\u0161up uz lielu pieaugu\u0161o. Par neitr\u0101l\u0101ko uz\u0146em\u0161anas l\u012bmeni tiek uzskat\u012bts kameras novietojums vien\u0101 l\u012bmen\u012b ar cilv\u0113ku, aptuveni acu augstum\u0101. \u0160o pa\u0146\u0113mienu bie\u017ei izmanto videointervij\u0101s ar b\u0113rniem vai filmu ain\u0101s, kur\u0101s pasaule tiek par\u0101d\u012bta no b\u0113rna skatpunkta, kameru novietojot b\u0113rna acu augstum\u0101. T\u0101d\u0113j\u0101di iesp\u0113jams rad\u012bt vienl\u012bdz\u012bg\u0101kas attiec\u012bbas starp skat\u012bt\u0101ju un v\u0113rojamo personu.<\/li>\n\n\n\n<li>K\u0101ds ir video priek\u0161skat\u012bjuma att\u0113ls? K\u0101p\u0113c izv\u0113l\u0113ts tie\u0161i \u0161\u0101ds att\u0113ls?<\/li>\n\n\n\n<li>K\u0101ds ir video virsraksts? K\u0101p\u0113c izv\u0113l\u0113ts tie\u0161i \u0161\u0101ds virsraksts?<\/li>\n\n\n\n<li>Cik \u0101trs ir videomateri\u0101la temps? Kur veiktas mont\u0101\u017eas p\u0101rejas?<\/li>\n\n\n\n<li>Kuras video da\u013cas ir pa\u0101trin\u0101tas un kuras pal\u0113nin\u0101tas?<\/li>\n\n\n\n<li>K\u0101ds ir apgaismojums? Vai izmantots \u012bpa\u0161s apgaismojuma apr\u012bkojums?<\/li>\n\n\n\n<li>Vai autors video uz\u0146\u0113ma viens, vai ar\u012b bija nepiecie\u0161ama k\u0101da cita pal\u012bdz\u012bba?<\/li>\n\n\n\n<li>K\u0101 \u0161\u012b video uz\u0146em\u0161ana izskat\u012btos no malas? Piem\u0113ri: <a href=\"https:\/\/www.instagram.com\/influencersinthewild\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/influencersinthewild\/<\/a><\/li>\n\n\n\n<li>K\u0101di sagatavo\u0161an\u0101s darbi bija nepiecie\u0161ami video rad\u012b\u0161anai?<\/li>\n\n\n\n<li>K\u0101, j\u016bsupr\u0101t, tika uz\u0146emtas da\u017e\u0101d\u0101s video da\u013cas? Ja video, visticam\u0101k, tika uz\u0146emts vair\u0101kos m\u0113\u0123in\u0101jumos, cik autentisks ir piekt\u0101 m\u0113\u0123in\u0101juma saturs?<\/li>\n\n\n\n<li>Vai k\u0101ds ir samaks\u0101jis par k\u0101du video da\u013cu vai cit\u0101di atl\u012bdzin\u0101jis satura veidot\u0101jam?<\/li>\n\n\n\n<li>Vai satura veidot\u0101js p\u0101rdod savus produktus?<\/li>\n\n\n\n<li>Kas ir galven\u0101 m\u0113r\u0137auditorija?<\/li>\n\n\n\n<li>Vai videomateri\u0101l\u0101 redzami b\u0113rni? K\u0101di \u0113tiski un juridiski apsv\u0113rumi var\u0113tu b\u016bt ar to saist\u012bti?<\/li>\n\n\n\n<li>Vai videomateri\u0101l\u0101 redzamas cigaretes, elektronisk\u0101s cigaretes, alkohols vai narkotikas? Vai taj\u0101 redzama vardarb\u012bba? Vai tiek paustas politiskas vai ideolo\u0123iskas izv\u0113les? Vai taj\u0101 sastopama propaganda vai maldino\u0161a inform\u0101cija?<\/li>\n\n\n\n<li>Cik liel\u0101 m\u0113r\u0101 influenceris var ietekm\u0113t to, ko vi\u0146a sekot\u0101ji uzskata par stil\u012bgu vai pievilc\u012bgu? K\u0101du uzved\u012bbu sekot\u0101ji var\u0113tu atdarin\u0101t?<\/li>\n\n\n\n<li>Kam \u0161\u012b satura veidot\u0101ja rad\u012btais saturs var\u0113tu nodar\u012bt kait\u0113jumu?<\/li>\n\n\n\n<li>Vai satura veidot\u0101ju iesp\u0113jams saukt pie atbild\u012bbas? K\u0101?<\/li>\n\n\n\n<li>K\u0101dus v\u0113l jaut\u0101jumus var\u0113tu uzdot par \u0161o tekstu? Jaut\u0101jumu sarakstu vienm\u0113r iesp\u0113jams papildin\u0101t.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-el wp-block-paragraph\">It should be stressed, however, that in the case of media texts, we cannot speak of a single correct way of interpreting and understanding them, since different people may perceive the same text in very different ways. Similarly, the author of a text may not always be aware of the assessments and hidden meanings in their text, as, for example, the fast pace of work may force them to make choices that are simply the most common.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maria Murumaa-MengelTartu Universit\u0101tes mediju studiju asoci\u0113t\u0101 profesoremaria.murumaa@ut.ee \u0160is m\u0101c\u012bbu materi\u0101ls ir velt\u012bts iesp\u0113j\u0101m klas\u0113 vai cit\u0101 vid\u0113, kur iesp\u0113jams ilg\u0101k&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[70,68],"tags":[],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formal-education","category-educational-materials"],"acf":[],"_links":{"self":[{"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/posts\/2714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":1,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"predecessor-version":[{"id":2728,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/posts\/2714\/revisions\/2728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/media\/2716"}],"wp:attachment":[{"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/becid.eu\/lv\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}