{"id":2681,"date":"2024-04-18T05:54:00","date_gmt":"2024-04-18T05:54:00","guid":{"rendered":"https:\/\/becid.eu\/uncategorized-lv\/using-pracademic-approaches-to-advance-digital-media-literacies\/"},"modified":"2026-07-27T22:46:29","modified_gmt":"2026-07-27T22:46:29","slug":"using-pracademic-approaches-to-advance-digital-media-literacies","status":"publish","type":"post","link":"https:\/\/becid.eu\/lv\/educational-materials\/using-pracademic-approaches-to-advance-digital-media-literacies\/","title":{"rendered":"Prakad\u0113misku pieeju izmanto\u0161ana digit\u0101l\u0101s medijprat\u012bbas veicin\u0101\u0161anai"},"content":{"rendered":"\n

22. febru\u0101r\u012b BECID komunik\u0101cijas un medijprat\u012bbas ekspertes Inger Klesment un Gretel Juhansoo Tartu Universit\u0101t\u0113 vad\u012bja publisku lekciju, kur\u0101 apl\u016bkoja da\u017e\u0101das prakad\u0113miskas pieejas sabiedr\u012bbas digit\u0101l\u0101s medijprat\u012bbas uzlabo\u0161anai. Inger un Gretel, kuras ir paz\u012bstamas ar veiksm\u012bg\u0101m medijprat\u012bbas iniciat\u012bv\u0101m Igaunij\u0101, l\u012bdz \u0161im galvenok\u0101rt piev\u0113rsu\u0161\u0101s jaun\u0101k\u0101m auditorij\u0101m.<\/p>\n\n\n\n

Inger dal\u012bj\u0101s pieredz\u0113 par savu iniciat\u012bvu, kuras m\u0113r\u0137is ir ar interakt\u012bvu sp\u0113\u013cu pal\u012bdz\u012bbu att\u012bst\u012bt digit\u0101lo un medijprat\u012bbu b\u0113rniem vecum\u0101 no 5 l\u012bdz 10 gadiem. Vi\u0146as zin\u0101tn\u0113 balst\u012bt\u0101s izgl\u012btojo\u0161\u0101s sp\u0113les veicina m\u0101c\u012b\u0161anos, izmantojot aktivit\u0101tes un savstarp\u0113ju mijiedarb\u012bbu. Maz\u0101k nek\u0101 divu gadu laik\u0101 Inger ir sasniegusi gandr\u012bz 6000 b\u0113rnu vis\u0101 Igaunij\u0101. Igaunijas Izgl\u012bt\u012bbas un zin\u0101tnes ministrija vi\u0146u ar\u012b atzinusi par 2023. gada lab\u0101ko medijprat\u012bbas izgl\u012btot\u0101ju. Pla\u0161\u0101ku inform\u0101ciju par Inger sp\u0113l\u0113m var atrast vi\u0146as t\u012bmek\u013cvietn\u0113<\/a>.<\/p>\n\n\n\n

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Inger digit\u0101l\u0101s medijprat\u012bbas sp\u0113les ir sasniegu\u0161as gandr\u012bz 6000 b\u0113rnu vis\u0101 Igaunij\u0101.<\/figcaption><\/figure>\n\n\n\n

Gretel st\u0101st\u012bja par intervenci TikTok House, kas s\u0101kotn\u0113ji bija studentu projekts un ko vi\u0146a Tartu Universit\u0101t\u0113 izstr\u0101d\u0101ja kop\u0101 ar kursabiedren\u0113m Christina, Karmen, Anna, Katre-Liis un Karoliina. Projekta m\u0113r\u0137is bija izgl\u012btot sabiedr\u012bbu par TikTok darb\u012bbas principiem un datu v\u0101k\u0161anas procesiem. TikTok House p\u0101rtapa par fiziskas telpas intervenci Tartu Ziemassv\u0113tku ciemat\u0101 2022. gad\u0101, piesaistot aptuveni 40 000 apmekl\u0113t\u0101ju. Iniciat\u012bva turpin\u0101j\u0101s ar otro versiju Igaunijas nacion\u0101laj\u0101 Viedok\u013cu festiv\u0101l\u0101 2023. gada august\u0101. Pla\u0161\u0101k par TikTok House var las\u012bt BECID blog\u0101<\/a>.<\/p>\n\n\n\n

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Pirmais TikTok House tika \u012bstenots Tartu ikgad\u0113j\u0101 Ziemassv\u0113tku ciemata ietvaros (att\u0113l\u0101 pa kreisi), bet otrais \u2013 nacion\u0101laj\u0101 Viedok\u013cu festiv\u0101l\u0101 Paid\u0113, Igaunij\u0101.<\/figcaption><\/figure>\n\n\n\n

K\u0101p\u0113c un k\u0101 izmantot prakad\u0113miskas pieejas?<\/h2>\n\n\n\n

Diskusij\u0101 Inger un Gretel apl\u016bkoja iemeslus, k\u0101p\u0113c digit\u0101l\u0101s medijprat\u012bbas izgl\u012bt\u012bb\u0101 ir lietder\u012bgi apvienot praktiskas un akad\u0113miskas jeb prakad\u0113miskas pieejas. Abas bija vienispr\u0101tis, ka izv\u0113le liel\u0101 m\u0113r\u0101 ir atkar\u012bga no izgl\u012bt\u012bbas m\u0113r\u0137iem un vajadz\u012bb\u0101m. T\u0101d\u0113\u013c, veidojot jebkuru iniciat\u012bvu, ir svar\u012bgi r\u016bp\u012bgi p\u0101rdom\u0101t katru soli, lai izv\u0113l\u0113tos visefekt\u012bv\u0101k\u0101s strat\u0113\u0123ijas ideju \u012bsteno\u0161anai.<\/p>\n\n\n\n

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Jeong et al., 2012: \u201cMedijprat\u012bbas intervences ir izgl\u012bt\u012bbas programmas, kuru m\u0113r\u0137is ir mazin\u0101t mediju kait\u012bgo ietekmi, inform\u0113jot auditoriju par vienu vai vair\u0101kiem mediju aspektiem, t\u0101d\u0113j\u0101di ietekm\u0113jot ar medijiem saist\u012btos uzskatus un attieksmes un galu gal\u0101 nov\u0113r\u0161ot riskantu uzved\u012bbu.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Lekcija balst\u012bj\u0101s uz Ofcom 2023. gada izv\u0113rt\u0113\u0161anas r\u012bkkopu medijprat\u012bbas iniciat\u012bv\u0101m, kuru abas ekspertes bija sadal\u012bju\u0161as piecos b\u016btiskos so\u013cos. Neatkar\u012bgi no t\u0101, vai v\u0113laties izveidot TikTok tematikai velt\u012btu m\u0101ju vai rad\u012bt izgl\u012btojo\u0161as sp\u0113les, jebkuras medijprat\u012bbas iniciat\u012bvas pl\u0101no\u0161anas proces\u0101 b\u016btu j\u0101iek\u013cauj pieci skaidri elementi: probl\u0113mas defin\u0113\u0161ana, resursu apzin\u0101\u0161ana, aktivit\u0101\u0161u izv\u0113le, rezult\u0101tu m\u0113r\u0137u noteik\u0161ana un iesp\u0113jamo ilgtermi\u0146a ieguvumu izv\u0113rt\u0113\u0161ana.<\/p>\n\n\n\n

PRO PADOMS:<\/strong> Katr\u0101 \u0161\u012b gad\u012bjuma izp\u0113tes sada\u013c\u0101 b\u016bs skaidrots konkr\u0113t\u0101 pl\u0101no\u0161anas so\u013ca m\u0113r\u0137is, k\u0101 ar\u012b sniegtas Inger un Gretel lekcij\u0101 paust\u0101s atzi\u0146as. Iesak\u0101m p\u0113c katras da\u013cas velt\u012bt da\u017eas min\u016btes, lai ieskic\u0113tu savu medijprat\u012bbas intervences ideju. Sekojot gad\u012bjuma izp\u0113tes sec\u012bbai, l\u012bdz \u0161\u012b materi\u0101la beig\u0101m jums b\u016bs detaliz\u0113ts savas intervences pl\u0101ns.<\/em><\/p>\n\n\n\n

Probl\u0113mas defin\u0113\u0161ana<\/h2>\n\n\n\n

Lai defin\u0113tu probl\u0113mu, kuru j\u016bsu intervence cen\u0161as risin\u0101t, Inger un Gretel iesaka s\u0101kt ar izp\u0113ti. Iepaz\u012bstieties ar att\u012bst\u012bbas pl\u0101niem, analiz\u0113jiet pa\u0161reiz\u0113j\u0101s m\u0101c\u012bbu programmas un izgl\u012bt\u012bbas resursus un mekl\u0113jiet iesp\u0113jas savas idejas \u012bstenot praks\u0113. Izmantojiet ar\u012b savu pieredzi un soci\u0101lo loku k\u0101 inform\u0101cijas avotu un izp\u0113tiet iesp\u0113jam\u0101s finans\u0113juma programmas. Atkar\u012bb\u0101 no projekta statistikas p\u0101rbaude un pa\u0161reiz\u0113j\u0101s situ\u0101cijas izpratne var pie\u0161\u0137irt j\u016bsu medijprat\u012bbas iniciat\u012bvai b\u016btisku praktisko v\u0113rt\u012bbu.<\/p>\n\n\n\n

Inger un Gretel skaidroja, ka koncentr\u0113\u0161an\u0101s uz jaun\u0101k\u0101m vecuma grup\u0101m noteica ar\u012b vi\u0146u pl\u0101no\u0161anas procesu, s\u0101kot ar skolu sist\u0113mu un m\u0101c\u012bbu programmu anal\u012bzi. Vi\u0146u secin\u0101jumi par\u0101d\u012bja, ka medijprat\u012bbas izgl\u012bt\u012bbai b\u0113rniem vecum\u0101 no 5 l\u012bdz 10 gadiem un algoritmprat\u012bbai vis\u0101s vecuma grup\u0101s tiek piev\u0113rsta nepietiekama uzman\u012bba, atkl\u0101jot b\u016btisku tr\u016bkumu. Probl\u0113mas defin\u0113\u0161ana ietv\u0113ra ar\u012b person\u012bgo motiv\u0101ciju: Gretel tikko bija pabeigusi vidusskolu un pati bija izjutusi visp\u0101r\u0113jas medijprat\u012bbas tr\u016bkumu, \u012bpa\u0161i attiec\u012bb\u0101 uz aktu\u0101laj\u0101m soci\u0101lo mediju platform\u0101m un to datu v\u0101k\u0161anas praks\u0113m. Pl\u0101no\u0161anas procesu padzi\u013cin\u0101ja ar\u012b zi\u0146as par TikTok dro\u0161\u012bbas riskiem un Inger nov\u0113rojumi par gr\u016bt\u012bb\u0101m, ar kur\u0101m saskaras vi\u0146as b\u0113rni. Gan Inger, gan Gretel analiz\u0113ja da\u017e\u0101dus att\u012bst\u012bbas pl\u0101nus, lai nov\u0113rt\u0113tu identific\u0113to tr\u016bkumu noz\u012bmi, \u012bpa\u0161i Igaunijas skol\u0113nu turpm\u0101ko studiju kontekst\u0101.<\/p>\n\n\n\n

Resursi<\/h3>\n\n\n\n

Resursu apzin\u0101\u0161ana noz\u012bm\u0113 visaptvero\u0161i izv\u0113rt\u0113t, kas nepiecie\u0161ams identific\u0113to probl\u0113mu risin\u0101\u0161anai. Lekcijas laik\u0101 Gretel un Inger uzsv\u0113ra nepiecie\u0161am\u012bbu sal\u012bdzin\u0101t savu kompetenci ar nepiecie\u0161amo kompetenci un \u0146emt v\u0113r\u0101 jau pieejamos resursus. B\u016btiski ir apsv\u0113rt laiku, finan\u0161u pl\u0101no\u0161anu un iepriek\u0161\u0113j\u0101s pieredzes izmanto\u0161anu. Atbalsta t\u012bklu apzin\u0101\u0161ana, inform\u0101cijas izplat\u012b\u0161anas kan\u0101lu mekl\u0113\u0161ana, k\u0101 ar\u012b atbilsto\u0161a person\u0101la un infrastrukt\u016bras nodro\u0161in\u0101\u0161ana pal\u012bdz iniciat\u012bvu \u012bstenot p\u0113c iesp\u0113jas optim\u0101li un efekt\u012bvi.<\/p>\n\n\n\n

Balstoties uz savu pieredzi, Gretel uzsv\u0113ra kontaktu veido\u0161anas sp\u0113ju un gatav\u012bbas risk\u0113t noz\u012bmi. Lai gan s\u0101kotn\u0113ji bija \u0161aubas, vai TikTok House izdosies ieg\u016bt \u0101r\u0113jo konstrukciju Tartu Ziemassv\u0113tku ciemat\u0101, gatav\u012bba pie\u0146emt iesp\u0113jamu neveiksmi un r\u016bp\u012bga komunik\u0101cija pal\u012bdz\u0113ja iniciat\u012bvu \u012bstenot. Gretel uzsv\u0113ra ar\u012b da\u017e\u0101du prasmju nepiecie\u0161am\u012bbu projekta komand\u0101. T\u0101 k\u0101 vi\u0146as grupas biedrenes bija prasm\u012bgas gleznot\u0101jas, vi\u0146a uz\u0146\u0113m\u0101s galveno lomu p\u0113tniec\u012bb\u0101, t\u0101d\u0113j\u0101di par\u0101dot, cik noz\u012bm\u012bga ir da\u017e\u0101du talantu kombin\u0113\u0161ana. Savuk\u0101rt Inger svar\u012bg\u0101kie resursi bija iepriek\u0161\u0113jo projektu materi\u0101li, pla\u0161a pieredze darb\u0101 ar b\u0113rniem un b\u016btisku kontaktu izveide ar skol\u0101m. Abas lektores uzsv\u0113ra Tartu Universit\u0101tes sniegto b\u016btisko atbalstu un mentoringu, kas papildin\u0101ja vi\u0146u pieejamos resursus un pal\u012bdz\u0113ja \u012bstenot iniciat\u012bvas.<\/p>\n\n\n\n

Aktivit\u0101tes<\/h3>\n\n\n\n

Kopum\u0101 medijprat\u012bbas intervences var iedal\u012bt div\u0101s kategorij\u0101s: fizisk\u0101s telpas un tie\u0161saistes intervenc\u0113s. Abos gad\u012bjumos iesp\u0113jams \u012bstenot da\u017e\u0101das aktivit\u0101tes, tostarp izaicin\u0101jumus, konkursus, izgl\u012btojo\u0161as kampa\u0146as un klubu vai t\u012bklu izveidi.<\/p>\n\n\n\n

Inger k\u0101 savas iniciat\u012bvas galveno aktivit\u0101ti strat\u0113\u0123iski izv\u0113l\u0113j\u0101s izgl\u012btojo\u0161u sp\u0113li, balstoties uz iepriek\u0161\u0113jo pieredzi un taj\u0101 br\u012bd\u012b pieejamajiem resursiem. Vi\u0146a jokojot nor\u0101d\u012bja, ka, lai gan nav IT izstr\u0101d\u0101t\u0101ja, vi\u0146as interese par sp\u0113l\u0113m padar\u012bja \u0161o izv\u0113li pa\u0161saprotamu. Gretel savuk\u0101rt izv\u0113l\u0113j\u0101s interakt\u012bvu fizisk\u0101s telpas intervenci, balstoties uz p\u0113t\u012bjumu rezult\u0101tiem. Vi\u0146a \u0146\u0113ma v\u0113r\u0101 p\u0113t\u012bjumus, kuros konstat\u0113ta tie\u0161saistes kampa\u0146u ierobe\u017eota sasniedzam\u012bba bez finansi\u0101la atbalsta platformu pe\u013c\u0146as mode\u013cu d\u0113\u013c (Miller, 2021), k\u0101 ar\u012b auditorijas fragment\u0101cijas probl\u0113mas (Papacharissi & Trevey, 2018). Gretel \u0146\u0113ma v\u0113r\u0101 ar\u012b iesp\u0113jamo skepsi pret soci\u0101lajos medijos pieejamo inform\u0101ciju, kas var ietekm\u0113t tie\u0161saistes medijprat\u012bbas kampa\u0146u uzticam\u012bbu (Literat et al., 2021).<\/p>\n\n\n\n

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Abas lektores ieteica izmantot \u201cAction Research Cycle\u201d jeb darb\u012bbas p\u0113t\u012bjuma ciklu (Milesi un Lopez Franco, 2020). Regul\u0101ri nov\u0113rojot iesp\u0113jam\u0101s k\u013c\u016bdas un reflekt\u0113jot par veikto, iesp\u0113jams pacelt savu medijprat\u012bbas iniciat\u012bvu jaun\u0101 kvalit\u0101tes l\u012bmen\u012b.<\/figcaption><\/figure>\n\n\n