{"id":2106,"date":"2023-10-20T12:15:09","date_gmt":"2023-10-20T12:15:09","guid":{"rendered":"https:\/\/becid.eu\/?p=2106"},"modified":"2023-10-30T11:51:40","modified_gmt":"2023-10-30T11:51:40","slug":"igaunijas-politiskas-partijas-redz-tiktok-ka-vartus-pie-jaunatnes","status":"publish","type":"post","link":"https:\/\/becid.eu\/lv\/igaunijas-politiskas-partijas-redz-tiktok-ka-vartus-pie-jaunatnes\/","title":{"rendered":"Igaunijas politisk\u0101s partijas redz TikTok k\u0101 v\u0101rtus pie jaunatnes"},"content":{"rendered":"\n

Kantar Emor dati par\u0101da, ka katrs piektais iedz\u012bvot\u0101js Baltijas valst\u012bs izmanto TikTok. Tom\u0113r ne visas Igaunijas politisk\u0101s partijas ir izveidoju\u0161as ofici\u0101lu kontu vien\u0101 no m\u016bsdienu popul\u0101r\u0101kaj\u0101m soci\u0101lo mediju lietotn\u0113m. Partijas, kas pievienoju\u0161\u0101s TikTok, uzskata to par veidu, k\u0101 sasniegt jaunie\u0161us, ta\u010du baid\u0101s no dro\u0161\u012bbas probl\u0113m\u0101m, kas saist\u012btas ar platformu.<\/strong><\/p>\n\n\n\n

Marta s\u0101kum\u0101 notiku\u0161o 2023. gada Igaunijas parlamenta v\u0113l\u0113\u0161anu rezult\u0101t\u0101 notiek koal\u012bcijas diskusijas starp trim liber\u0101laj\u0101m partij\u0101m: Reformierakond, Sotsiaaldemokraatlik erakond un Eesti 200. Vis\u0101m min\u0113taj\u0101m partij\u0101m ir ofici\u0101ls TikTok konts.<\/p>\n\n\n\n

Eesti 200 ir viena no jaun\u0101kaj\u0101m politiskaj\u0101m partij\u0101m Igaunij\u0101, un t\u0101 ir ar\u012b visakt\u012bv\u0101k\u0101 TikTok platform\u0101. Partija pievienoj\u0101s TikTok 2021. gada august\u0101 un kop\u0161 t\u0101 laika ir public\u0113jusi vair\u0101k nek\u0101 100 publik\u0101cijas, sav\u0101 profil\u0101 ieg\u016bstot vair\u0101k nek\u0101 35 t\u016bksto\u0161us atz\u012bmju \u201cPat\u012bk\u201d. Partijas digit\u0101l\u0101 m\u0101rketinga vad\u012bt\u0101ja Joanna V\u0113rem\u0101 (Joanna Veeremaa) sac\u012bja, ka 2021. gad\u0101 k\u0101ds 17 gadus vecs Eesti 200 jaunie\u0161u organiz\u0101cijas Noor Eesti 200 biedrs bija ieteicis izmantot TikTok, lai sasniegtu vi\u0146u vecuma cilv\u0113kus. \u201cT\u0101 k\u0101 Eesti 200 ir uz jaunatni orient\u0113ta partija, m\u0113s nol\u0113m\u0101m atbalst\u012bt \u0161o ideju,\u201d sac\u012bja V\u0113rem\u0101.<\/p>\n\n\n\n

Eesti 200, kurai vietn\u0113 TikTok ir 1570 sekot\u0101ji, izmanto daudzas modern\u0101s video koncepcijas, tostarp tendenci \u201cSalauzta sirds\u201d. Paraksts ir \u201cKad vi\u0146i saka, ka politika ir garlaic\u012bga (salauztas sirds emocijz\u012bme)\u201d Avots: @200tiktokis platform\u0101 TikTok<\/p>\n\n\n\n

Jaunatne izmanto ne tikai TikTok<\/p>\n\n\n\n

V\u0113rem\u0101 skaidroja, ka galvenais TikTok izmanto\u0161anas iemesls ir padar\u012bt politiku saprotam\u0101ku jaunie\u0161iem un pan\u0101kt, lai vair\u0101k cilv\u0113ku izmantotu savas balssties\u012bbas. \u201cM\u0113s ne vienm\u0113r koncentr\u0113jamies uz to, lai vi\u0146i [jaunie\u0161i] balsotu par mums; priorit\u0101te vienm\u0113r ir bijusi padar\u012bt politiku par pat\u012bkamu t\u0113mu,\u201d vi\u0146a sac\u012bja. Pamatojoties uz atsauksm\u0113m, ko Eesti 200 sa\u0146\u0113ma v\u0113l\u0113\u0161anu ned\u0113\u013cas laik\u0101 un p\u0113c t\u0101s, V\u0113rem\u0101 atz\u012bm\u0113ja, ka vi\u0146i ir sasniegu\u0161i savu m\u0113r\u0137i tuvin\u0101t jaunie\u0161us politikai.<\/p>\n\n\n\n

P\u0113d\u0113jo v\u0113l\u0113\u0161anu uzvar\u0113t\u0101ja Reformierakond ir ievietojusi \u010detrus TikTok videoklipus, no kuriem pirmais ir dat\u0113ts ar pag\u0101ju\u0161\u0101 gada oktobri. Tom\u0113r Reformierakond digit\u0101lo kan\u0101lu vad\u012bt\u0101ja Karol\u012bna Lorenca (Karoliina Lorenz) sac\u012bja, ka partijai nav apzin\u0101ta komunik\u0101cijas pl\u0101na lietotn\u0113 TikTok. \u201cM\u0113s galvenok\u0101rt koncentr\u0113jamies uz Facebook, jo tur mums ir visvair\u0101k sekot\u0101ju,\u201d sac\u012bja Lorenca.<\/p>\n\n\n\n

Lorenca ar\u012b uzskata, ka TikTok ir veids, k\u0101 sasniegt jaunatni. \u201cBet tas attiecas ar\u012b uz Instagram,\u201d vi\u0146a piemetin\u0101ja. T\u0101 k\u0101 partijas komunik\u0101ciju komanda jau tagad iegulda darbu sazi\u0146\u0101 ar jaunie\u0161iem, izmantojot Instagram, veidojot audiovizu\u0101lu saturu, vi\u0146i nol\u0113ma public\u0113t tos pa\u0161us videoklipus TikTok.<\/p>\n\n\n\n

Bet k\u0101da ir at\u0161\u0137ir\u012bba starp Instagram un TikTok? Lorenca sac\u012bja, ka TikTok videoklipiem ir liel\u0101ka iesp\u0113ja sasniegt starptautisku auditoriju. \u201cEsmu paman\u012bjusi daudz vair\u0101k negat\u012bvu koment\u0101ru vai vienk\u0101r\u0161i spamu zem videoklipiem,\u201d vi\u0146a piebilda. T\u0101 k\u0101 Reformierakond sav\u0101 soci\u0101lo mediju satur\u0101 cen\u0161as uztur\u0113t optimistisku koment\u0101ru sada\u013cu, TikTok var b\u016bt izaicino\u0161a platforma, lai izvair\u012btos no negat\u012bvisma.<\/p>\n\n\n\n

Bet starp ab\u0101m soci\u0101lo mediju lietotn\u0113m ir ar\u012b pozit\u012bva at\u0161\u0137ir\u012bba. \u201cPateicoties TikTok, m\u0113s varam sasniegt cilv\u0113kus, kas dz\u012bvo Igaunij\u0101 un \u0101rpus t\u0101s, un virz\u012bt politiku uz platformu, kur\u0101 vi\u0146i jau darbojas,\u201d sac\u012bja Lorenca.<\/p>\n\n\n\n

Socialdemokraatlik erakond ofici\u0101laj\u0101 TikTok kont\u0101 ir 622 sekot\u0101ji. Vi\u0146u pirmais videoklips dat\u0113ts ar 2022. gada decembri, un paraksts v\u0113sta: \u201cSotsid (partijas biedri, G.J) izn\u0101ca no skapja. PS! \u0160\u012b nav klik\u0161\u0137\u0113sma!\u201d Avots: @sotsdem platform\u0101 TikTok<\/p>\n\n\n\n

TikTok padara politiku par visiem pieejamu t\u0113mu<\/p>\n\n\n\n

Liber\u0101l\u0101 partija Socialdemokraatlik erakond par\u0101d\u012bj\u0101s TikTok pag\u0101ju\u0161\u0101 gada beig\u0101s. Kop\u0161 t\u0101 laika vi\u0146i ir public\u0113ju\u0161i 21 publik\u0101ciju, sekojot aktu\u0101l\u0101m video koncepcij\u0101m, par\u0101dot vi\u0146u ikdienas aktivit\u0101tes un izmantojot klipus no dal\u012bbnieku intervij\u0101m. \u201cM\u016bsu m\u0113r\u0137is ir par\u0101d\u012bt visiem, ka ar\u012b politi\u0137i ir cilv\u0113ki,\u201d sac\u012bja partijas m\u0101rketinga vad\u012bt\u0101ja K\u0101tr\u012bna Avarlaida (K\u00e4triin Avarlaid).<\/p>\n\n\n\n

T\u0101 k\u0101 partija TikTok ir tikai tr\u012bs m\u0113ne\u0161us, vi\u0146iem nav atsevi\u0161\u0137as strat\u0113\u0123ijas platformas izmanto\u0161anai. \u201cM\u0113s joproj\u0101m eksperiment\u0113jam, t\u0101p\u0113c, ja kaut kas \u0161\u0137iet pietiekami interesants, lai to public\u0113tu, m\u0113s to dar\u0101m,\u201d sac\u012bja Avarlaida. \u201cDa\u017eas idejas rad\u0101s, skatoties lietotni, ta\u010du bie\u017ei m\u0113s redzam intri\u0123\u0113jo\u0161us m\u016bsu dal\u012bbnieku interviju klipus, kas var\u0113tu interes\u0113t m\u016bsu auditoriju.\u201d<\/p>\n\n\n\n

Tom\u0113r komunik\u0101cija galvenok\u0101rt ir v\u0113rsta uz jaun\u0101ku auditoriju. \u201cPolitisk\u0101 komunik\u0101cija Igaunij\u0101 liel\u0101koties ir nopietna, t\u0101p\u0113c m\u0113s nol\u0113m\u0101m padar\u012bt to pieejam\u0101ku jaunajai paaudzei, izmantojot TikTok,\u201d sac\u012bja Avarlaida.<\/p>\n\n\n\n

V\u0113l\u0113\u0161anu ned\u0113\u013c\u0101 Reformierakond ievietoja Igaunijas premjerministres TikTok, aicinot ikvienu izmantot savas ties\u012bbas balsot. Reformierakond digit\u0101lo kan\u0101lu vad\u012bt\u0101ja Karol\u012bna Lorenca sac\u012bja, ka video tika ier\u0101m\u0113ts k\u0101 FaceTime zvans, lai sniegtu personisk\u0101ku v\u0113st\u012bjumu. Reformierakond ofici\u0101laj\u0101 TikTok kont\u0101 ir 1353 sekot\u0101ji. @eesti_reformierakond platform\u0101 TikTok<\/p>\n\n\n\n

Vai tas ir dro\u0161i?<\/p>\n\n\n\n

2022. gada beig\u0101s Igaunijas Inform\u0101cijas sist\u0113mu p\u0101rvalde (RIA) br\u012bdin\u0101ja, ka cilv\u0113kiem nevajadz\u0113tu lietot TikTok darba t\u0101lru\u0146os, jo lietotne apkopo daudz vair\u0101k datu, nek\u0101 nepiecie\u0161ams. Turkl\u0101t \u0161ie dati tiek glab\u0101ti \u0101rpus Eiropas Savien\u012bbas.<\/p>\n\n\n\n

Visas Igaunijas koal\u012bcijas partijas ir inform\u0113tas par RIA nor\u0101d\u012bjumiem. Partija Socialdemokraatlik erakond ir sa\u0146\u0113musi v\u0113stules no pilso\u0146iem, kuri ir noraiz\u0113ju\u0161ies, ka partija izmanto TikTok, sac\u012bja K\u0101tr\u012bna Avarlaida. \u201cCilv\u0113ki jaut\u0101ja, vai m\u0113s nebaid\u0101mies izmantot savu [TikTok] kontu visu datu nopl\u016bdes un uzlau\u0161anas risku d\u0113\u013c.\u201d Avarlaida piebilda, ka partijas komunik\u0101ciju komanda iev\u0113ro RIA nor\u0101d\u012bjumus un lietotne nekad netiek izmantota politi\u0137u darba t\u0101lru\u0146os.<\/p>\n\n\n\n

Ta\u010du ar TikTok saist\u012btie riski var b\u016bt iemesls vai vismaz viens no iemesliem, lai izlemtu neveidot ofici\u0101lu TikTok kontu politiskajai partijai. Eestimaa Rohelised valdes locekle L\u012bna Freivalde (Liina Freivald) sac\u012bja, ka noz\u012bm\u012bg\u0101kais drauds TikTok lieto\u0161anai ir neskaidr\u012bba par to, kur non\u0101k dati. \u201cM\u0113s ar\u012b nev\u0113lamies atbalst\u012bt lielu autorit\u0101ro valsti (\u0136\u012bnu, G.J.), kas nav iev\u0113rojusi visas pamata, svar\u012bg\u0101s cilv\u0113kties\u012bbas,\u201d sac\u012bja Freivalde.<\/p>\n\n\n\n

Igaunijas jaun\u0101k\u0101s konservat\u012bv\u0101s partijas Parempoolsed biedre Birgita Remikula (Birgit Remik\u00fcll) sac\u012bja, ka, lai gan galvenais iemesls partijas TikTok neizmanto\u0161ana ir finans\u0113juma tr\u016bkums, ar\u012b kiberdro\u0161\u012bbas apdraud\u0113jumi ir ietekm\u0113ju\u0161i l\u0113mumu nepievienoties tai.<\/p>\n\n\n\n

Igaunijas liel\u0101k\u0101s politisk\u0101s partijas Keskerakond galvenais iemesls nepievienoties TikTok ir eksperta tr\u016bkums \u0161im darbam, sac\u012bja partijas komunik\u0101ciju vad\u012bt\u0101js Andress Kalviks (Andres Kalvik). \u201cM\u0113s esam las\u012bju\u0161i ar\u012b [RIA] br\u012bdin\u0101jumus, ta\u010du es nedom\u0101ju, ka ir j\u0101ce\u013c trauksme, jo Igaunij\u0101 nav biju\u0161as zin\u0101mas probl\u0113mas, kas saist\u012btas ar kiberdro\u0161\u012bbas probl\u0113m\u0101m vietn\u0113 TikTok,\u201d sac\u012bja Kalviks. \u201cBet es dom\u0101ju, ka ikvienam ir j\u0101apsver \u0161ie riski pirms pievieno\u0161an\u0101s [TikTok].\u201d<\/p>\n\n\n\n

Politisk\u0101s partijas EKRE un Isamaa neatbild\u0113ja uz autora l\u016bgumiem sniegt interviju.<\/em><\/p>\n\n\n\n

Raksts koncentr\u0113tjas uz politisko partiju ofici\u0101lajiem TikTok kontiem. Komunik\u0101ciju strat\u0113\u0123ijas var ietvert ar\u012b politi\u0137u person\u012bgos TikTok kontus.<\/em><\/p>\n\n\n\n

Visi dati tika ieg\u016bti 2023. gada 25. mart\u0101.<\/em><\/p>\n\n\n\n

\u0160is raksts bija turpin\u0101jums BECID WP2 izdevumam \u201cAnal\u012btiskais zi\u0146ojums par Baltijas dezinform\u0101cijas tendenc\u0113m\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kantar Emor dati par\u0101da, ka katrs piektais iedz\u012bvot\u0101js Baltijas valst\u012bs izmanto TikTok. Tom\u0113r ne visas Igaunijas politisk\u0101s partijas ir izveidoju\u0161as ofici\u0101lu kontu vien\u0101 no m\u016bsdienu popul\u0101r\u0101kaj\u0101m soci\u0101lo mediju lietotn\u0113m. Partijas, kas pievienoju\u0161\u0101s TikTok, uzskata to par veidu, k\u0101 sasniegt jaunie\u0161us, ta\u010du baid\u0101s no dro\u0161\u012bbas probl\u0113m\u0101m, kas saist\u012btas ar platformu. Marta s\u0101kum\u0101 notiku\u0161o 2023. gada Igaunijas parlamenta […]<\/p>\n","protected":false},"author":1,"featured_media":1619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lv"],"acf":[],"yoast_head":"\nIgaunijas politisk\u0101s partijas redz TikTok k\u0101 v\u0101rtus pie jaunatnes - Becid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becid.eu\/lv\/igaunijas-politiskas-partijas-redz-tiktok-ka-vartus-pie-jaunatnes\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Igaunijas politisk\u0101s partijas redz TikTok k\u0101 v\u0101rtus pie jaunatnes - Becid\" \/>\n<meta property=\"og:description\" content=\"Kantar Emor dati par\u0101da, ka katrs piektais iedz\u012bvot\u0101js Baltijas valst\u012bs izmanto TikTok. Tom\u0113r ne visas Igaunijas politisk\u0101s partijas ir izveidoju\u0161as ofici\u0101lu kontu vien\u0101 no m\u016bsdienu popul\u0101r\u0101kaj\u0101m soci\u0101lo mediju lietotn\u0113m. Partijas, kas pievienoju\u0161\u0101s TikTok, uzskata to par veidu, k\u0101 sasniegt jaunie\u0161us, ta\u010du baid\u0101s no dro\u0161\u012bbas probl\u0113m\u0101m, kas saist\u012btas ar platformu. 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Tom\u0113r ne visas Igaunijas politisk\u0101s partijas ir izveidoju\u0161as ofici\u0101lu kontu vien\u0101 no m\u016bsdienu popul\u0101r\u0101kaj\u0101m soci\u0101lo mediju lietotn\u0113m. Partijas, kas pievienoju\u0161\u0101s TikTok, uzskata to par veidu, k\u0101 sasniegt jaunie\u0161us, ta\u010du baid\u0101s no dro\u0161\u012bbas probl\u0113m\u0101m, kas saist\u012btas ar platformu. 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