{"id":13845,"date":"2024-10-07T12:19:04","date_gmt":"2024-10-07T09:19:04","guid":{"rendered":"https:\/\/becid.eu\/?p=13845"},"modified":"2024-10-07T12:21:42","modified_gmt":"2024-10-07T09:21:42","slug":"ka-neapmaldities-digitalaja-vide-medijpratibas-pamatu-pamati","status":"publish","type":"post","link":"https:\/\/becid.eu\/lv\/ka-neapmaldities-digitalaja-vide-medijpratibas-pamatu-pamati\/","title":{"rendered":"K\u0101 ne(ap)mald\u012bties digit\u0101laj\u0101 vid\u0113? Medijprat\u012bbas pamatu pamati"},"content":{"rendered":"\n

Autores: Monika Henlija (Hanley) un Krista Lu\u012bze Pried\u012bte<\/p>\n\n\n\n

M\u0113s dz\u012bvojam laik\u0101, kad ik dienu tiek rad\u012bts, apkopots, struktur\u0113ts un p\u0101rraid\u012bts daudz vair\u0101k inform\u0101cijas nek\u0101 jebkad agr\u0101k. Nepatiesas rekl\u0101mas valgos var iekrist pat visuzman\u012bg\u0101kais un piesardz\u012bg\u0101kais interneta lietot\u0101js. Tehnolo\u0123ij\u0101m, soci\u0101lajiem medijiem un m\u0101ksl\u012bg\u0101 intelekta r\u012bkiem var b\u016bt pozit\u012bva ietekme uz indiv\u012bdiem un kopie\u0101m, ta\u010du neprasm\u012bgai r\u012bc\u012bbai digit\u0101laj\u0101 vid\u0113 var b\u016bt ar\u012b posto\u0161as sekas. \u0160\u012b \u010detru rakstu s\u0113rija, kas tapusi projekta \u201cDigit\u0101l\u0101 Akt\u012bvisma Akselerators\u201d ietvaros, piev\u0113rs\u012bsies medijprat\u012bbas pamatzin\u0101\u0161an\u0101m, bez kur\u0101m \u0161odienas pasaul\u0113 neiztikt. S\u0101ksim ar jaut\u0101jumu \u2013 k\u0101 pasarg\u0101t sevi no maldino\u0161a satura?<\/em><\/p>\n\n\n\n

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Neman\u0101mas rekl\u0101mas, ac\u012bmredzami ne\u012bsti produkti, kas sola atrisin\u0101t visas dz\u012bves probl\u0113mas, un \u0161\u0137ietami neitr\u0101l\u0101 satur\u0101 (kaut vai m\u012bl\u012bg\u0101 video ar ka\u0137\u0113niem!) pasl\u0113pta politisk\u0101s dienask\u0101rt\u012bbas tematika. M\u0113s daudz nep\u0101rsp\u012bl\u0113tu, ja teiktu, ka prasme at\u0161\u0137irt paties\u012bbu no izdom\u0101jumiem un viltojumiem p\u0113d\u0113j\u0101 laik\u0101 pati par sevi k\u013cuvusi par m\u0101kslas paveidu, no sabiedr\u012bbas pieprasot ne vien kritisk\u0101s dom\u0101\u0161anas prasmes, bet ar\u012b padzi\u013cin\u0101tu izpratni par tehnolo\u0123iju sniegtaj\u0101m iesp\u0113j\u0101m. \u0160aj\u0101 kontekst\u0101 p\u0113d\u0113j\u0101 laik\u0101 it sevi\u0161\u0137i aktualiz\u0113jies jaut\u0101jums par m\u0101ksl\u012bg\u0101 intelekta r\u012bku lieto\u0161anas pozit\u012bvajiem un ne tik pozit\u012bvajiem efektiem.<\/p>\n\n\n\n

Ta\u010du pirms iedzi\u013cin\u0101mies rekl\u0101mu un algoritmu pasaul\u0113, atk\u0101rtosim pa\u0161us medijprat\u012bbas pamatus \u2013 to, k\u0101 saprast, vai atrastajai vai ieraudz\u012btajai inform\u0101cijai var uztic\u0113ties. \u0160aj\u0101 rakst\u0101 ar avotiem<\/em> saprotam jebkuru inform\u0101cijas avotu \u2013 soci\u0101lo mediju person\u012bbu, z\u012bmolu, \u017eurn\u0101listu, ekspertu u.c.<\/p>\n\n\n\n

Avotu uzticam\u012bbas \u0101bece: 6 inform\u0101cijas nov\u0113rt\u0113\u0161anas so\u013ci<\/strong><\/p>\n\n\n\n

Avota autorit\u0101te. <\/strong>Iedom\u0101jieties situ\u0101ciju, kur\u0101 j\u016bs var\u0113tu pa\u013cauties uz inform\u0101ciju, kas n\u0101kusi no avota, kas nepavisam nav kvalific\u0113ts run\u0101t par konkr\u0113to t\u0113mu. Ir viegli notic\u0113t cilv\u0113kiem, kuri ir pa\u0161p\u0101rliecin\u0101ti un ar p\u0101rliec\u012bbu skaidro sare\u017e\u0123\u012btas (vai pat ne tik sare\u017e\u0123\u012btas) t\u0113mas. Ta\u010du vienm\u0113r ir j\u0101cen\u0161as paskat\u012bties aiz rad\u012bt\u0101 t\u0113la, jo zino\u0161s t\u0113ls reiz\u0113m tie\u0161\u0101m ir tikai t\u0113ls. Vienm\u0113r p\u0101rliecinieties, ka avots ir gana kvalific\u0113ts un vi\u0146am patiesi ir nepiecie\u0161am\u0101s zin\u0101\u0161anas, lai run\u0101tu par konkr\u0113to t\u0113mu. Vienm\u0113r mekl\u0113jiet paz\u012bmes, kas apliecina avota autorit\u0101ti un kvalifik\u0101ciju \u2013 izgl\u012bt\u012bbu, amatu vai citu nor\u0101di, ka avots zina un saprot, par ko run\u0101.<\/p>\n\n\n\n

Avota intereses. <\/strong>Iedom\u0101jieties situ\u0101ciju, kur\u0101 pa\u013caujies uz k\u0101du, kuram ir sl\u0113ptas intereses. Tas var b\u016bt kaut kas pavisam neliels un ikdienas dz\u012bv\u0113 mazsvar\u012bgs, piem\u0113ram, preces ieg\u0101de no k\u0101da m\u0101jra\u017eot\u0101ja, kam ir k\u0101ds intere\u0161u konflikts. Tom\u0113r, tom\u0113r \u2013 jebkur\u0101 dz\u012bves situ\u0101cij\u0101 ir lab\u0101k zin\u0101t, ka intere\u0161u konflikta nav un neviens savu auditoriju nemaldina. Iesp\u0113ju robe\u017e\u0101s vienm\u0113r p\u0101rbaudiet, k\u0101da ir avota atkl\u0101t\u012bbas politika, ko un k\u0101 avots dara ar inform\u0101ciju, kas ir vi\u0146a r\u012bc\u012bb\u0101, un vai past\u0101v intere\u0161u konflikta iesp\u0113jam\u012bba.<\/p>\n\n\n\n

Avota precizit\u0101te.<\/strong> Iedom\u0101jieties, k\u0101das sekas var\u0113tu b\u016bt, pa\u013caujoties uz neprec\u012bzu inform\u0101ciju. \u0160is ir kaut kas, kas attiecas uz vis\u0101m dz\u012bves situ\u0101cij\u0101m \u2013 s\u0101kot ar jaut\u0101jumiem par uzturu, beidzot ar politi\u0137u apgalvojumiem. Vienm\u0113r izp\u0113tiet \u201cavota pag\u0101tni\u201d \u2013 vai iepriek\u0161 paustie apgalvojumi ir biju\u0161i patiesi, vai avots ir nodro\u0161in\u0101jis faktu\u0101lu inform\u0101ciju. Ja iesp\u0113jams, sal\u012bdziniet apgalvojumus ar citu respektablu avotu pausto, lai p\u0101rliecin\u0101tos par to patiesumu.<\/p>\n\n\n\n

Avota atkl\u0101t\u012bba. <\/strong>Iedom\u0101jieties, ka k\u0101ds liek notic\u0113t kaut kam vienk\u0101r\u0161i \u201ct\u0101p\u0113c, ka es t\u0101 teicu\u201d. Vienm\u0113r p\u0101rliecinieties, ka avoti atkl\u0101j to, k\u0101 ieg\u016bta inform\u0101cija. Uzticami avoti vienm\u0113r atkl\u0101j savas inform\u0101cijas ieguves un apstr\u0101des metodes. Ja avots to neizpau\u017e, varat to uzskat\u012bt par br\u012bdin\u0101juma sign\u0101lu \u2013 sarkano karogu.<\/p>\n\n\n\n

Avota objektivit\u0101te. <\/strong>Aizspriedumu pilnai inform\u0101cijai uztic\u0113ties nevajag. Vienm\u0113r p\u0101rdom\u0101jiet, k\u0101 pa\u013cau\u0161an\u0101s uz nepiln\u012bgu inform\u0101ciju vai fokus\u0113\u0161an\u0101s uz nenoz\u012bm\u012bgu temata aspektu var atsp\u0113l\u0113ties uz secin\u0101jumu kvalit\u0101ti. P\u0101rliecinieties par avota objektivit\u0101ti un p\u0101rbaudiet, vai ir v\u0113rojamas aizspriedumu paz\u012bmes \u2013 valod\u0101, ton\u012b vai visp\u0101r\u0113j\u0101 inform\u0101cijas prezent\u0101cij\u0101. Uzticami avoti inform\u0101ciju sniedz objekt\u012bvi, nepak\u013caujoties konkr\u0113tai dienask\u0101rt\u012bbai un neie\u0146emot poz\u012bciju, ta\u010du j\u0101\u0146em v\u0113r\u0101, ka \u017eurn\u0101listikas standarti m\u016bsdien\u0101s  neprasa absol\u016btu neitralit\u0101ti katr\u0101 jaut\u0101jum\u0101, \u012bpa\u0161i, ja tas ir pretrun\u0101 ar demokr\u0101tijas pamatprincipiem.<\/p>\n\n\n\n

Avota aktualit\u0101te. <\/strong>Novecojusi inform\u0101cija var b\u016bt b\u012bstama. Ja sabiedr\u012bba turpin\u0101tu uztic\u0113ties vair\u0101kas desmitgades vec\u0101m p\u0101rliec\u012bb\u0101m un p\u0113t\u012bjumiem, pasaule neb\u016btu tik att\u012bst\u012bta k\u0101 tagad. Vienm\u0113r p\u0101rliecinieties, ka avotu sniegt\u0101 inform\u0101cija ir aktu\u0101la, k\u0101 ar\u012b p\u0101rbaudiet public\u0113\u0161anas datumu. Lab\u0101 zi\u0146a \u2013 arvien vair\u0101k interneta zi\u0146u port\u0101lu p\u0113d\u0113j\u0101 laik\u0101 izvieto paman\u0101mas nor\u0101des par to, ka raksts public\u0113ts pirms vair\u0101kiem gadiem.<\/p>\n\n\n\n

\u0160ie visi, protams, ir medijprat\u012bbas pa\u0161i pamati, ta\u010du to pielieto\u0161ana ikdien\u0101 \u013cauj inform\u0101ciju pat\u0113r\u0113t un interpret\u0113t daudz p\u0101rliecino\u0161\u0101k un dro\u0161\u0101k, jo avotu uztic\u012bbas izv\u0113rt\u0113jums stiprina ne vien medijprat\u012bbu, bet ar\u012b ar\u012b kritisko dom\u0101\u0161anu.<\/p>\n\n\n\n

K\u0101 at\u0161ifr\u0113t maldin\u0101\u0161anu? Sl\u0113pt\u0101s rekl\u0101mas un algoritmi<\/strong><\/p>\n\n\n\n

Visticam\u0101k, ikviens no mums ir redz\u0113jis k\u0101du sl\u0113ptas rekl\u0101mas gad\u012bjumu. Ar\u012b aina ar pateic\u012bgi izvietotu limon\u0101des pudeli k\u0101d\u0101 iecien\u012bt\u0101 seri\u0101l\u0101 un soci\u0101lo mediju ietekm\u0113t\u0101js, kas pazi\u0146o par savu jaun\u0101ko pirkumu, ir rekl\u0101ma. Reiz\u0113m \u0161\u012bs metodes ir skaidri atpaz\u012bstamas, ta\u010du da\u017ereiz t\u0101s paskrien mums gar\u0101m indorm\u0101cijas g\u016bzm\u0101. K\u0101 zin\u0101t, ka saturs nav rad\u012bts t\u0101, lai sl\u0113pti p\u0101rliecin\u0101tu? Atg\u0101din\u0101sim da\u017eas bie\u017e\u0101k\u0101s rekl\u0101mas satura sl\u0113p\u0161anas metodes un sniegsim padomus, k\u0101 izvair\u012bties no maldin\u0101\u0161anas.<\/p>\n\n\n\n

Spornsor\u0113ti ieraksti soci\u0101lajos medijos. <\/strong>Ja dom\u0101jam par sev redzamo soci\u0101lo mediju zi\u0146u pl\u016bsmu (feed<\/em>) k\u0101 par skatuvi, sponsor\u0113tos ierakstus varam d\u0113v\u0113t par t\u0101s zvaigzn\u0113m \u2013 tie vienm\u0113r b\u016bs priek\u0161pl\u0101n\u0101 un paman\u0101mi. Neskatoties uz valstu centieniem rad\u012bt jaunus likumus un noteikumus, lai regul\u0113tu ietekm\u0113t\u0101ju un satura veidot\u0101ju praksi, k\u0101 soci\u0101lajos medijos uzskat\u0101mi nor\u0101d\u012bt faktus par sadarb\u012bbu ar k\u0101du z\u012bmolu vai uz\u0146\u0113mumu, sponsor\u0113ti ieraksti neman\u0101mi iefiltr\u0113jas m\u016bsu pat\u0113r\u0113taj\u0101 satur\u0101, k\u013c\u016bstot teju neno\u0161\u0137irami no cit\u0101m zi\u0146\u0101m. Nor\u0101des #rekl\u0101ma, #paidpartnership<\/em>, \u201cSponsored\u201d un taml\u012bdz\u012bgas atz\u012bmes pie ieraksta pasaka priek\u0161\u0101, ka redzat rekl\u0101mu.<\/p>\n\n\n\n

Ietekm\u0113t\u0101ju m\u0101rketings. <\/em><\/strong>Ietekm\u0113t\u0101i veiksm\u012bgi populariz\u0113 da\u017e\u0101dus produktus un pakalpojumus. Tas ir vi\u0146u darbs, par ko vi\u0146i k\u0101 satura veidot\u0101ji sa\u0146em atl\u012bdz\u012bbu.Ta\u010du ne visi ietekm\u0113t\u0101ju ieraksti soci\u0101lajos medijos ir tapu\u0161i k\u0101das sadarb\u012bbas ietvaros \u2013 vi\u0146i dal\u0101s ar\u012b ar st\u0101stiem par savu ikdienu, t\u0101d\u0113j\u0101di noturot un veicinot auditorijas interesi par sevi. Ietekm\u0113t\u0101jiem rakstur\u012bgas izcilas satura veido\u0161anas prasmes, un vi\u0146u saturs soci\u0101lo mediju  zi\u0146u pl\u016bsm\u0101 iek\u013caujas pavisam organiski. Redzot ietekm\u0113t\u0101ju saturu, vienm\u0113r j\u0101pieturas pie se\u0161iem inform\u0101cijas izv\u0113rt\u0113\u0161anas so\u013ciem, ko apl\u016bkoj\u0101m iepriek\u0161. Vienm\u0113r izv\u0113rt\u0113 ietekm\u0113t\u0101ju saturu kritiski un p\u0101rliecinies, ka satur\u0101 nav sl\u0113ptas rekl\u0101mas paz\u012bmju.<\/p>\n\n\n\n

Produktu izvieto\u0161ana. <\/strong>Daudzi satura veidot\u0101ji reklam\u0113 produktus, izvietojot tos satur\u0101. \u0160is ir kaut kas, ko redzam ar\u012b film\u0101s un seri\u0101los. Produkti, kas strat\u0113\u0123iski izvietoti scenogr\u0101fij\u0101, neman\u0101mi sapl\u016bst ar st\u0101stu, populariz\u0113 z\u012bmolu un teju neizskat\u0101s p\u0113c rekl\u0101mas. Lai paman\u012btu \u0161\u0101di sl\u0113ptas rekl\u0101mas, piev\u0113rsiet uzman\u012bbu saturam, kur\u0101 k\u0101ds produkts \u012bpa\u0161i izcelts. Starp citu \u2013 var pal\u012bdz\u0113t ar\u012b konkr\u0113t\u0101 z\u012bmola m\u0101rketinga v\u0113stures izp\u0113te, jo z\u012bmoli, kas reiz izmantoju\u0161i produktu izvieto\u0161anu, pie t\u0101s m\u0113dz pietur\u0113ties.<\/p>\n\n\n\n

Da\u017e\u0101das rekl\u0101mu sl\u0113p\u0161anas metodes p\u0113d\u0113jo gadu laik\u0101 v\u0113rojamas arvien bie\u017e\u0101k. Rekl\u0101mraksti tiek uzdoti par zi\u0146\u0101m, sponsor\u0113\u0161anas fakti \u2013 noklus\u0113ti. Kritiski izv\u0113rt\u0113jot saturu, ko redzat ikdien\u0101, varat sevi pasarg\u0101t. Ja kaut kas rada saj\u016btu, ka redzat rekl\u0101mu, bet tom\u0113r zi\u0146ai gribat uztic\u0113ties, izp\u0113tiet saturu padzi\u013cin\u0101t\u0101k pirms pie\u0146emat to par paties\u012bbu \u2013 mekl\u0113jiet nor\u0101des, kas liecina par sadarb\u012bbu ar z\u012bmolu, analiz\u0113jiet saturu un inform\u0101cijas pasnieg\u0161anas veidu, p\u0113tiet z\u012bmolus un person\u012bbas, ar kur\u0101m z\u012bmoli bie\u017ei sadarbojas un esiet ac\u012bgi, lai var\u0113tu izdar\u012bt pamatotus secin\u0101jumus un maldino\u0161as rekl\u0101mas neietekm\u0113tu j\u016bsu l\u0113mumus.<\/p>\n\n\n\n

Soci\u0101lo mediju algoritmi. K\u0101p\u0113c tiem vajadz\u012bgi m\u016bsu dati?<\/strong><\/p>\n\n\n\n

Iedom\u0101jieties, ka j\u016bsu dz\u012bve tie\u0161saist\u0113 ir balta pap\u012bra lapa. Izt\u0113lojieties, ka ikviens klik\u0161\u0137is, ikviens teksta ievades gad\u012bjums un ikviens lapas ritin\u0101jums, tiek uz \u0161\u012bs lapas atz\u012bm\u0113ts. T\u0101 visnota\u013c \u0101tri tiks pierakst\u012bta pilna! \u0160\u0101da tie\u0161saistes dz\u012bves dienasgr\u0101mata pavisam tie\u0161i pal\u012bdz algoritmu darbam. Algoritmi analiz\u0113 lietot\u0101ju uzved\u012bbu tie\u0161saist\u0113, lai pied\u0101v\u0101tu \u201cpersonaliz\u0113tu pieredzi\u201d, ietekm\u0113jot redzam\u0101s rekl\u0101mas un potenci\u0101li \u2013 ar\u012b j\u016bsu l\u0113mumus par pirkumiem. Soci\u0101lo mediju platformas un zi\u0146u port\u0101li pied\u0101v\u0101 da\u017e\u0101dus r\u012bkus, lai lietot\u0101ji var\u0113tu ietekm\u0113t savu digit\u0101lo pieredzi. Nebaidieties tos izmantot \u2013 p\u0101rskatiet lapu priv\u0101tuma uzst\u0101d\u012bjumus, lai kontrol\u0113tu savu datu izmanto\u0161anu. T\u0101d\u0113j\u0101di j\u016bs var\u0113siet ietekm\u0113t savu tie\u0161saistes pieredzi \u2013 lai ar\u012b rekl\u0101mas arvien redz\u0113siet, t\u0101s neb\u016bs piesaist\u012btas j\u016bsu interes\u0113m un dz\u012bvesstilam.<\/p>\n\n\n\n

Pielietojot m\u016bsu padomus sav\u0101 ikdienas digit\u0101laj\u0101 dz\u012bv\u0113, j\u016bs varat k\u013c\u016bt par kritisk\u0101kiem un v\u0113r\u012bg\u0101kiem satura pat\u0113r\u0113t\u0101jiem, t\u0101d\u0113j\u0101di veicinot kvalitat\u012bv\u0101ku digit\u0101lo kult\u016bru. Pasaul\u0113, kur\u0101 daudzi no mums bie\u017ei saka “inform\u0101cijas ir par daudz”, da\u017ek\u0101rt t\u0101s patie\u0161\u0101m ir “par daudz”, t\u0101d\u0113\u013c medijprat\u012bba ir \u012bpa\u0161i svar\u012bga, jo \u0161\u012bs zin\u0101\u0161anas \u013cauj izvair\u012bties no manipul\u0101cij\u0101m un sniedz iesp\u0113ju digit\u0101laj\u0101 vid\u0113 justies dro\u0161\u0101k un p\u0101rliecino\u0161\u0101k.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Autores: Monika Henlija (Hanley) un Krista Lu\u012bze Pried\u012bte M\u0113s dz\u012bvojam laik\u0101, kad ik dienu tiek rad\u012bts, apkopots, struktur\u0113ts un p\u0101rraid\u012bts daudz vair\u0101k inform\u0101cijas nek\u0101 jebkad agr\u0101k. Nepatiesas rekl\u0101mas valgos var iekrist pat visuzman\u012bg\u0101kais un piesardz\u012bg\u0101kais interneta lietot\u0101js. Tehnolo\u0123ij\u0101m, soci\u0101lajiem medijiem un m\u0101ksl\u012bg\u0101 intelekta r\u012bkiem var b\u016bt pozit\u012bva ietekme uz indiv\u012bdiem un kopie\u0101m, ta\u010du neprasm\u012bgai r\u012bc\u012bbai […]<\/p>\n","protected":false},"author":1,"featured_media":13829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-13845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lv"],"acf":[],"yoast_head":"\nK\u0101 ne(ap)mald\u012bties digit\u0101laj\u0101 vid\u0113? Medijprat\u012bbas pamatu pamati - Becid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/becid.eu\/lv\/ka-neapmaldities-digitalaja-vide-medijpratibas-pamatu-pamati\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u0101 ne(ap)mald\u012bties digit\u0101laj\u0101 vid\u0113? Medijprat\u012bbas pamatu pamati - Becid\" \/>\n<meta property=\"og:description\" content=\"Autores: Monika Henlija (Hanley) un Krista Lu\u012bze Pried\u012bte M\u0113s dz\u012bvojam laik\u0101, kad ik dienu tiek rad\u012bts, apkopots, struktur\u0113ts un p\u0101rraid\u012bts daudz vair\u0101k inform\u0101cijas nek\u0101 jebkad agr\u0101k. Nepatiesas rekl\u0101mas valgos var iekrist pat visuzman\u012bg\u0101kais un piesardz\u012bg\u0101kais interneta lietot\u0101js. 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