{"id":5408,"date":"2026-01-13T13:51:26","date_gmt":"2026-01-13T13:51:26","guid":{"rendered":"https:\/\/becid.ut.ee\/estijos-mediju-rastingumo-ataskaita-2022-2025-ir-pagrindines-izvalgos-becid-veiklai\/"},"modified":"2026-01-30T16:52:23","modified_gmt":"2026-01-30T16:52:23","slug":"estijos-mediju-rastingumo-ataskaita-2022-2025-ir-pagrindines-izvalgos-becid-veiklai","status":"publish","type":"page","link":"https:\/\/becid.eu\/lt\/estijos-mediju-rastingumo-ataskaita-2022-2025-ir-pagrindines-izvalgos-becid-veiklai\/","title":{"rendered":"Estijos medij\u0173 ra\u0161tingumo ataskaita 2022\u20132025 ir pagrindin\u0117s \u012f\u017evalgos BECID veiklai"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-1024x724.png\" alt=\"\" class=\"wp-image-5388\" srcset=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-1024x724.png 1024w, https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-300x212.png 300w, https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-768x543.png 768w, https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-1536x1086.png 1536w, https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Post-2048x1448.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">BECID medij\u0173 ra\u0161tingumo ekspert\u0117 <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffcd05\" class=\"has-inline-color\">Inger Klesment<\/mark> pareng\u0117 Estijos medij\u0173 ra\u0161tingumo ataskait\u0105, apiman\u010di\u0105 laikotarp\u012f nuo 2022 m. lapkri\u010dio iki 2025 m. spalio. Ataskaita pateikia i\u0161sami\u0105 ap\u017evalg\u0105, kaip medij\u0173 ra\u0161tingumas Estijoje buvo pl\u0117tojamas, koordinuojamas ir \u012fgyvendinamas intensyv\u0117jan\u010di\u0173 informacini\u0173 i\u0161\u0161\u016bki\u0173 ir spar\u010di\u0173 technologini\u0173 poky\u010di\u0173 laikotarpiu.<\/p>\n\n<p class=\"wp-block-paragraph\">Ataskaita parengta <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffcd05\" class=\"has-inline-color\">Europos S\u0105jungos Audiovizualini\u0173 \u017einiasklaidos paslaug\u0173 direktyvos (AVMSD)<\/mark> kontekste ir ap\u017evelgia nacionalines politikos kryptis, institucines atsakomybes, \u0161vietimo praktikas bei pilietin\u0117s visuomen\u0117s iniciatyvas, susijusias su medij\u0173 ra\u0161tingumu. Ji pateikia \u012frodymais pagr\u012fst\u0105 vaizd\u0105, kaip Estija traktuoja medij\u0173 ra\u0161tingum\u0105 kaip esmin\u0119 demokratinio atsparumo ir informacin\u0117s erdv\u0117s saugumo dal\u012f. <\/p>\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Kod\u0117l \u0161i ataskaita svarbi?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">2022\u20132025 m. laikotarpiu medij\u0173 ra\u0161tingumas tapo vis svarbesne Estijos vie\u0161osios politikos, \u0161vietimo sistemos ir platesni\u0173 atsparumo strategij\u0173 dalimi. Ataskaitoje dokumentuojamas visos visuomen\u0117s po\u017ei\u016bris, kuriame valstyb\u0117s institucijos, tyr\u0117jai, \u0161viet\u0117jai, \u017einiasklaidos organizacijos, bibliotekos ir pilietin\u0117s visuomen\u0117s veik\u0117jai bendradarbiauja siekdami stiprinti \u017emoni\u0173 geb\u0117jim\u0105 kriti\u0161kai suprasti, vertinti ir naudotis \u017einiasklaida bei informacija. <\/p>\n\n<p class=\"wp-block-paragraph\">Ataskaitoje taip pat pabr\u0117\u017eiami informacin\u0117s aplinkos poky\u010diai, \u012fskaitant \u017einiasklaidos naudojimo ir pasitik\u0117jimo skirtumus tarp gyventoj\u0173 grupi\u0173 bei augant\u012f socialini\u0173 tinkl\u0173 platform\u0173 ir nauj\u0173 technologij\u0173 vaidmen\u012f. \u0160ie poky\u010diai pabr\u0117\u017eia nuolatin\u0117s steb\u0117senos, tyrim\u0173 ir koordinuot\u0173 veiksm\u0173 poreik\u012f. <\/p>\n\n<h3 class=\"wp-block-heading\">Pagrindin\u0117s ataskaitoje nagrin\u0117jamos temos<\/h3>\n\n<p class=\"wp-block-paragraph\">Strategin\u0117 politikos sistema: medij\u0173 ra\u0161tingumas suprantamas kaip demokratinio tvarumo, informacijos saugumo ir visuomen\u0117s atsparumo dalis, remiama nacionalini\u0173 strategij\u0173 ir reguliacini\u0173 \u012fsipareigojim\u0173.<\/p>\n\n<p class=\"wp-block-paragraph\">Institucinis bendradarbiavimas: veiksmingam medij\u0173 ra\u0161tingumo vystymui b\u016btina koordinacija tarp ministerij\u0173, vie\u0161\u0173j\u0173 institucij\u0173, akademin\u0117s bendruomen\u0117s ir nevyriausybini\u0173 organizacij\u0173.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0160vietimas ir mokymasis vis\u0105 gyvenim\u0105: medij\u0173 ra\u0161tingumas integruotas \u012f formal\u0173j\u012f \u0161vietim\u0105 ir palaikomas per mokymosi vis\u0105 gyvenim\u0105 iniciatyvas, vie\u0161\u0105sias kampanijas ir profesinius mokymus.<\/p>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffcd05\" class=\"has-inline-color\">Informacin\u0117s aplinkos dinamika:<\/mark> ataskaitoje apra\u0161omi \u017einiasklaidos vartojimo ir pasitik\u0117jimo modeliai, pabr\u0117\u017eiant poreik\u012f atsi\u017evelgti \u012f \u012fvairias auditorijas ir kalbines bendruomenes.<\/p>\n\n<h3 class=\"wp-block-heading\">Reik\u0161m\u0117 BECID ir EDMO veiklai<\/h3>\n\n<p class=\"wp-block-paragraph\">Ataskaita suteikia svarb\u0173 kontekst\u0105 BECID veiklai, dokumentuodama nacionalin\u0119 medij\u0173 ra\u0161tingumo ekosistem\u0105, kurioje veikia BECID. Ji padeda taikyti mokslu pagr\u012fstus metodus kovojant su informacijos sutrikimais ir stiprinant visuomen\u0117s atsparum\u0105 Estijoje bei platesniame Baltijos regione. <\/p>\n\n<p class=\"wp-block-paragraph\">Ataskaitos pasidalijimas su Europos skaitmenin\u0117s \u017einiasklaidos observatorija (EDMO) prisideda prie tarptautini\u0173 \u017eini\u0173 main\u0173 ir padeda Estijos patirt\u012f \u012ftvirtinti platesniame Europos medij\u0173 ra\u0161tingumo kontekste. Tai taip pat skatina lyginam\u0105j\u0105 analiz\u0119 ir bendradarbiavim\u0105 tarp tyr\u0117j\u0173, politikos formuotoj\u0173 ir praktik\u0173, dirban\u010di\u0173 medij\u0173 ra\u0161tingumo ir informacinio atsparumo srityse. <\/p>\n\n<p class=\"wp-block-paragraph\">Ataskait\u0105 galite perskaityti \u010dia: <\/p>\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Estonias-Media-Literacy-Report-from-November-2022-to-October-2025_December_2025.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Estonia\u2019s Media Literacy Report from November 2022 to October 2025_December_2025 \u012fterpimas.\"><\/object><a id=\"wp-block-file--media-4fe26142-d2a4-4269-b09e-2abf845ea331\" href=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Estonias-Media-Literacy-Report-from-November-2022-to-October-2025_December_2025.pdf\">Estonia\u2019s Media Literacy Report from November 2022 to October 2025_December_2025<\/a><a href=\"https:\/\/becid.eu\/wp-content\/uploads\/2026\/01\/Estonias-Media-Literacy-Report-from-November-2022-to-October-2025_December_2025.pdf\" class=\"wp-block-file__button wp-element-button\" download=\"\" aria-describedby=\"wp-block-file--media-4fe26142-d2a4-4269-b09e-2abf845ea331\">Atsisi\u0173sti<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BECID medij\u0173 ra\u0161tingumo ekspert\u0117 Inger Klesment pareng\u0117 Estijos medij\u0173 ra\u0161tingumo ataskait\u0105, apiman\u010di\u0105 laikotarp\u012f nuo 2022 m. lapkri\u010dio iki 2025 m. spalio. Ataskaita pateikia i\u0161sami\u0105 ap\u017evalg\u0105, kaip medij\u0173 ra\u0161tingumas Estijoje buvo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"class_list":["post-5408","page","type-page","status-publish","hentry"],"ticketed":false,"_links":{"self":[{"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/pages\/5408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/comments?post=5408"}],"version-history":[{"count":2,"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/pages\/5408\/revisions"}],"predecessor-version":[{"id":5573,"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/pages\/5408\/revisions\/5573"}],"wp:attachment":[{"href":"https:\/\/becid.eu\/lt\/wp-json\/wp\/v2\/media?parent=5408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}